1. Startups

Lee Cooper Indonesia Adopts Online Sales with the Help of Vela Asia

Targeting the youth segment in the country, brand denim Lee Cooper from England, which has existed for more than 100 years, has decided to adopt and implement digital technology more maturely. Once you have a site online who display their products, now Lee Cooper Indonesia has officially launched the platform E-commerce whose system has been integrated with the help of e-commerce enablersAsian Vela.

According to Lee Cooper, today's youth tend to hold onto smartphone they spend most of the day, without forgetting the fact that they are connected to the internet for surfing, including shopping. He further explained that online shopping has become a prima donna and will continue to grow well, the ease of access offers a new alternative to shopping. Users generally search for the product they want to buy online online, then shop at the store, and some directly deal directly online.

This is what Lee Cooper Indonesia is apparently trying to take advantage of, after having a website online displaying their best line of products, they also make it easy for loyal customers to complete shopping in relatively easy steps.

In collaboration with Vela Asia, now all Lee Cooper products consisting of jeans, shirts, t-shirts, jackets, dress, watches, bags, wallets, bracelets, and shoes are ready to be marketed to all their customers throughout Indonesia.

From the exclusive data that DailySocial has compiled, Lee Cooper now has hundreds of registered users within three months of its current implementation, and is visited by as many as 1000 visitors every day. Even though it's not a priority, it's been reported mobile app also considered. Currently the Lee Cooper site is responsive and optimized for all dimensions gadgets in general.

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