Three Years of Operation, Lazada Indonesia Focuses on HR and Logistics Investment

On March 26th, Lazada Indonesia will be celebrating their third anniversary. As one of the players E-commerce As a leader in Indonesia, Lazada Indonesia will invest more in the Human Resources (HR) sector and also the logistics sector for this year to improve the quality of existing services. During the three years of operation, Lazada Indonesia has grown along with the development of the Lazada Group itself.

Lazada Indonesia CEO Magnus Ekbom said:

"We are very pleased to be able to celebrate Lazada's third year in March by witnessing rapid growth. Going forward, Lazada will continue to focus on improving product completeness, expanding reach by strengthening logistics infrastructure and providing payment solutions to further enhance the online shopping experience that is easy and convenient. fun for all of our customers."

Lazada Indonesia also has a pretty good record of achievement over the past year. At the end of the year, December 2014, Lazada Indonesia received 37 million visits to its website. By continuing to focus on marketplace platform, Lazada Indonesia also noted that it had more than 2.000 sellers at the end of 2014 and has more than 1.500 employees who support its operations.

Besides, in order to answer one of the challenges E-commerce in Indonesia, Lazada also offers reliable fast delivery services through their best logistics network and supply chain. As we already know, Lazada Indonesia has pioneerin-house delivery-itself by building warehouse and also develop their Lazada Express fleet which is their fast delivery service.

"Currently Lazada has two warehouse  operating in the Jakarta area. In the future, we will invest to be able to build a better logistics network throughout Indonesia, because the territory of Indonesia itself is very wide and it is a challenge for us in providing services E-commerce the best for consumers," said Magnus.

He also added that in addition to the logistics sector, investment will also be allocated to human resources because according to Magnus the people behind the scenes E-commerce This is what makes Lazada survive to this day.

Regarding the payment, Magnus explained that Lazada Indonesia also did not rule out the possibility to launch payment gateway new alternative as HelloPay which has been used by Lazada Singapore. However, back again to the country itself, because the Lazada Group will provide payment methods that are adapted to local conditions in each country.

While related to the concept of Online-to-Offline (O2O) which is currently a hot topic in Indonesia, Magnus emphasized, "We have no plans to open a shop offline. We are very happy with where we are now as an Internet (industry-focused) company E-commerce) and will stay focused on what we can do well."