Kurio Apply Machine Learning Technology to Reduce Hoax Spread

Facing the rise of hoax news that is confusing on the internet, Kurio complements their services with technology machine learning used to filter news. Hoax news or fake news in Indonesia is currently a serious problem. The number of fake news circulating and the understanding of the people who still easily believe in sensational news makes it easy for fake news to spread easily. The culture of sorting news does not belong to all levels of society. The presence of technology machine learning in Kurio is a solution to help people avoid fake news.

“Relying on technology, the Kurio team has designed a neat algorithm to reduce the inclusion of hoax news in the community machine learning in the application and to help prevent the spread of hoax news from spreading. Through machine learning and the algorithm that is designed, every article that comes in will be filtered first so it doesn't enter the article stream," said Kurio CEO & Founder David Wayne Ika.

David further explains the technology machine learning used to present news in news feed to maintain quality. Avoid news with low quality, clickbait, and negative content such as porn, provocative and miss leading informative without compromising the presence of important stories or news.

To combat the spread of this fake news in addition to using machine learning, Kurio also involves a team of curators to re-curate articles that have been included in the article stream. In addition to curating back articles that are entered by the curator team, they also ensure that Kurio users get the latest and most useful articles that are summarized in the Top Stories topic which is guaranteed to be free from clickbait as well as hoaxes.

Current focus and target

Having entered the age of three years, Kurio is currently still trying to be disciplined in building its products and features while also focusing on customer satisfaction.

“We at Kurio try to be disciplined in terms of product and feature development, trying to focus in OMTM (One Metric That Matters) both for user metrics that sync ke future business metrics / business goals, in this case we always prioritize in user satisfaction/ engagement in the form of interaction for Session, and our metrics in DAU/MAU ratio (engagement ratio) which is currently quite healthy in Indonesia's condition mobile user behavior, network infrastructure in Indonesia, big and small are very influential with user engagement and the retention, "said David.

For this year's purpose, David explained that Kurio would continue to improvise on CAC (Customer Acquisition Cost) and model formulas. monetization. He wants Kurio to continue to grow, but grow healthy in the unit economic Kurio models.