Affiliated with Bukalapak Partners, "KingKong Meats" Offers Fresh Products Online Grocery Services

In Indonesia, sector online groceries became one of those who quite benefited from the COVID-19 pandemic because it succeeded in encouraging urban customers to buy their daily needs online online to limit social interactions and activities. In the third year of the pandemic, this sector is still growing even though people are starting to return to their activities in a new normal situation.

This is proven by the players online groceries that are still popping up, like King Kong Meats. This platform provides chicken meat products, frozen food eggs, and spices for family cooking needs. The official website also says that this platform is affiliated with PT Buka Mitra Indonesia or Mitra Bukalapak.

Similar startups playing in this space exist Meyer Foods; which is the result of digital transformation of a chicken slaughterhouse business.

In its operations, KingKong works closely with chicken slaughterhouses and local breeders to deliver quality products and guaranteed cleanliness. They claim that the products sold are cheaper because they are obtained directly from breeders. KingKong Meats also ensures that the weight of the product purchased is the same as the weight received.

Then, his party also guarantees the available products freshly frozen and kept fresh before delivery. All products f in Kingkong it is immediately frozen when it is fresh using an Air Blast Freezer (ABF). Make the product temperature down to -40 degrees Celsius in seconds. ABF ensures that no nutrients are lost and extends product shelf life.

For now, KingKong Meats is only available for delivery in Jakarta, Depok, Bekasi, Bogor and Tangerang. Later, all orders will be sent from the nearest branch. This service is said to still apply free shipping without a minimum transaction.

Currently, KingKong has 2 delivery times, namely in the morning the product will be sent at 07.00-11.00 WIB, and in the afternoon the product will be sent at 13.00-17.00 WIB. KingKong Meats also provides instant delivery at certain locations.

To enjoy the Kingkong Meats service, users can directly download the application via the Android and iOS platforms. Apart from having its own platform and being affiliated with Bukalapak, products at Kingkong Meats can also be ordered through other e-commerce sites such as Tokopedia and Shopee.

Previously, Bukalapak was also known to have inaugurated the application online groceries with named PT Trans Retail Indonesia (part of CT Corp) and Growtheum Capital Partners (AlloBank investors). AlloFresh. The difference is, this service takes stock from supermarkets (Transmart) and offers fast delivery within a maximum of 3 hours like quick commerce.

Platform online groceries in Indonesia

Reporting DailySocial.id some time ago, the market value online groceries is predicted to continue to grow. Southeast Asia including Indonesia, is projected to experience the fastest growth. This is because many culinary business actors have started to utilize digital technology in their business. From the beginning operational activities were carried out in a traditional way, now they have shifted to being completely digital. Included in search supply product staples.

In the released report leave me entitled "Indonesia Online Groceries Report 2022" revealed that the market groceries in Indonesia could be worth around $169,4 billion in 2022. This is an increase from around $140,2 billion in 2019. With a pretty fantastic value, most of this potential is still concentrated in metropolitan areas.

Meanwhile, the e-Conomy SEA 2021 report said that in the midst of penetration, E-commerce in Southeast Asia, sector digitization Grocery only reached 2%. Obviously this is a big homework for the industrial ecosystem concerned to be able to increase its market coverage --- including through improving supply chain infrastructure, market education, and business expansion on a national scale.

In Indonesia, several platforms provide services online grocery, including HappyFresh, Kedai Sayur, PasarNow, SayurBox, Segari, SeroyaMart, and Tumbasin.