1. Startups

Kiddo Presents a Marketplace Platform for Children's Learning and Playing Activities

Already has 10 thousand users, only available in Jakarta and surrounding areas

Kiddo is marketplace which provides various needs for children's learning, playing, and vacation activities. In particular, the Kiddo service targets parents who need a new option to spend quality time with their children. Product variant Kiddo equipped with various activities such as birthday packages, vacation packages, to training classes.

To DailySocial, CEO of Kiddo Analia Tanuwidjaja revealed, Kiddo is here to make it easier for parents to choose and determine the most suitable activities to do with their family. At the same time helping service or service owners offer their interesting activities.

"Kiddo is here to streamline the search and booking of family activities, so that the available time can be used more for gathering with family and children."

In addition to offering products online, Kiddo also holds offline activities such as Kiddofest. Presenting merchant Kiddo, it is hoped that this activity can support the active role of parents in the development of their children through a family festival with various activities involving parents and children.

Kiddo . monetization strategy

In accordance with his vision to become one-stop family platform, Kiddo is here to bring parents together with family activity service providers that suit their needs. To make sure the activity is interesting and ideal for families, Kiddo recruits merchant and implement a commission-sharing monetization strategy.

"We have a scheme for B2C, which is for every transaction that occurs, Kiddo charges a sales commission from merchant related. Meanwhile, for B2B, Kiddo also helps the company's marketing programs related to the family and children community, as well as the company's HR program in providing added value for employees and their families," said Analia.

Currently Kiddo has about 10 thousand users. Popular categories offered around education, games, children's parties, and recreation Kiddo also provides KiddoPoint as a loyalty program, for every transaction made by customers.

Currently, Kiddo's operations are still focused on Jakarta and its surroundings. In addition to increasing the number of customers and transaction value, Kiddo's next target is to add products and services and launch a mobile application.

"To help parents get information and recommendations for fun activities, Kiddo also has interesting articles that can be accessed on the platform in the Kiddo blog channel," said Analia.

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