Kick Avenue Ambitious to Become a Champion for the Sneaker Marketplace

The more mature technology adoption in Indonesia is marked by people who are increasingly used to shopping online online. This is directly proportional to business growth E-commerce. One that is trying their luck is Kick Avenue. Present as a platform marketplace sneaker in Indonesia, they are quite confident with the achievement of more than 50 thousand transactions within three years of operation.

Kick Avenue was started in May 2017 by Christopher Eko (CEO), Alwin Sasmita (CFO), and Reinaldo Gunawan (CTO). Christopher said they had managed to get an injection of funds from investor angle right when the Kick Avenue business was only six months old.

"Entering its 3rd year, Kick Avenue has managed to reach more than hundreds of thousands of users (both buyers and sellers) and is trying to expand its business network to the category luxury handbags and collectibles others," said Christopher.

Kick Avenue is trying to position itself as marketplace a credible sneaker, for that they create an authentication system that aims to ensure the authenticity of the products traded on their system. In addition, Kick Avenue also claims to have adopted an exchange system, in which the lowest product price will be displayed first. The goal is for consumers to get sneakers at prices that match the market price and be used as a selling price for users who want to sell their sneaker collections.

"In our purchase package there is a warranty card with a serial number, verification date which has been signed by the verifier so that it is guaranteed to be safe and original. We also enforce price transparency for thousands sellers who are on our platform, because the goods hypebeast something like this is very vulnerable to counterfeiting and price games," continued Christopher.

The pandemic has actually reduced the turnover of many traders. Some names in the sector E-commerce even forced out of business. However, Kick Avenue is quite optimistic about what they are doing.

Carrying the vision and mission to become marketplace The largest authentic in Indonesia and also Southeast Asia they focus not only on business, but also technology. Now they can be accessed through websites or technology and are trying to develop into many other things.

"[...] technology has been the main focus since the company's inception. After mastering the development of website and application platforms, we are also working to create an internal system for warehousing and authentication," added Christopher.

Now apart from sneakers brand famous Kick Avenue also have several sneaker development projects or footwear local. The hope is that they can create contemporary local sneakers that can compete in the global market.

"For the project white labling footwear this, attempted to do strategic partnership both on the manufacturing side as well as on the marketing side. 2 sectors in need expertise especially from those who are in business in this field," closed Christopher.