Marketplace Buying and Selling StubHub Tickets Officially Enters Indonesia, Cooperates with Kaskus for Content

StubHub, marketplace buying and selling tickets from the United States, announced its expansion into Indonesia by cooperating with Kaskus as the exclusive partner for content procurement. Through this collaboration, Kaskus will provide content related to the latest events that can be accessed via the StubHub widget on Kaskus, to encourage ticket buying and selling transactions.

The marketplace, which is a subsidiary of eBay, has actually started to enter Indonesia since October 2016. However, more than 50% of the composition of tickets traded on StubHub are international events.

The reason StubHub cooperates with Kaskus is because the site social commerce is claimed to already have more than 9,5 million people, 30 million unique visitors per month, and a total of 300 million page views.

StubHub hopes that Kaskus can be the company's initial strategy to open up opportunities to reach new users, make it easier for local event organizers so that they can market more widely, and be visited by foreign tourists.

They also want to emphasize their presence as a reference for Indonesian people who want to find online tickets for world events.

"We want to be marketplace which not only sells tickets, but also brings tourists to Indonesia through local events," explained StubHub Asia Regional Manager Javier Corbacho, Wednesday (26/4).

Kaskus CMO Ronny W Sugiadha added, "Our main base is user-generated content. Through content, we are committed to providing easy access to information about the latest events for Kaskuser (Kaskus users) both local and overseas events and how to buy tickets."

StubHub's strategy in Indonesia is not much different from the expansion in other countries, the company prioritizes the concept of localization starting from the choice of language and currency used. In addition, StubHub also provides a full guarantee for ticket refunds if the event is canceled.

as marketplace, not only large-scale event organizers who can sell on StubHub. Individual ticket sellers can also sell tickets.

It is claimed that StubHub currently provides 10 million events related to sports, music, and theater in more than 48 countries. Amount unique visitors globally more than 21 million per month. With data base In this case, StubHub claims to be able to sell one ticket every 0,9 seconds.

"We open the opportunity for all individuals to be able to sell tickets, even private tickets that have already been purchased can be resold on StubHub. With the exposure we offer, it is hoped that tickets will be easier to sell," explained Supply Manager of StubHub Indonesia, Januar Parlindungan.

In the future, StubHub users in Indonesia can immediately enjoy the various innovations that are presented. Starting from the introduction of ticket applications, interactive seat mapping, 360-degree virtual images of seats, chatbots, and more.