1. Startups

Kartumuu Prepares a New Look and Business Model

Kartumuu.com are preparing various new things from their service, including plans pivot business model, which previously focused on social media will now focus on e-commerce.

your card previously was a service that provided facilities for their users to send greeting cards in digital form. Currently their site and services are in preparation for a new look and strategy is in progress maintenance.

Hadikusuma Wahab, founder from Kartumuu who is familiarly called Dhiku explained through Email that Kartumuu's business model will be selling printed greeting cards. With tagline New to 'Delivering Feelings', Dhiku believes that with the development of digital media to convey messages, there are times when people will miss expressing feelings with printed greeting cards. Kartumuu wants to take this opportunity. They have also conducted a survey so that they can get good print card results.

Later, Kartumuu will provide various facilities in their new service, such as choosing a design/upload alone, custom message, until the card is sent to the destination address. The target market to be addressed is individuals and companies.

If you go to Kartumuu's website now, you will find invitations for designers to send greeting card designs, these designers can sell their designs which, if appropriate, will be purchased by Kartumuu, 3 designs for Rp. 500.000 or multiples thereof. The full TOC can be downloaded at the link this. While preparing for the completion of web development, Kartumuu collects these design works, their Twitter account is also quite active in promoting this program.

Pivot Dhiku explained that the business model that was carried out was not only limited to trial and error, but steps had been prepared to change the strategy and business model. One of them is to focus on core assets they are design. Kartumuu invites designers to collaborate on making greeting cards, one of which is by inviting them to send designs that Kartumuu will buy, as described above. Dhiku also said that in the future Kartumuu will hold various events that will involve designers.

Design and creative work are indeed one of the opportunities that can be utilized by various internet-based services, previously there were Change clothes as well as various t-shirt design-based services, there are Sribu.com for marketplace design services, and the latest is available Kreavi.com. The development of design work in Indonesia is also very rapid and continues to grow, it will be interesting to see how this opportunity can be utilized by Kartumuu. Design using greeting card media, to my knowledge, has not been explored much by services such as Kartumuu.com.

Some other surprises that are saved by Kartumuu, apart from the details of the services they are preparing, are that according to the news that the UI designer who designed their new site is no stranger to the world. startup Indonesia, so I think we can hope that the existing design will be pleasing, both in terms of design and experience of using it, more ada hint related to Kartumuu's cooperation with business card printing services.

So let's just wait for the official release of the latest look and services of Kartumuu.com. For those of you who are interested in submitting designs, you can go to the link this for address information Email delivery.

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