Series B Funding Pocket, Lemonilo Wants to Expand Product Variants

Lemonilo is known as a startup new economy which presents alternative healthy food products. Starting from instant noodles, in the last one product variants offered have begun to expand, while still carrying the concept of serving healthy food.

To DailySocial, Lemonilo's Co-Founder & Co-CEO Shinta Nurfauzia revealed, although until now healthy instant noodle products are still a favorite, Lemonilo also has products such as chips to cakes, which are claimed to have demand large enough.

"For healthy instant noodle products, we plan to also issue new flavor options to customers. However, we are also starting to introduce other product variants outside of our favorite product, namely instant noodles."

To date, Lemonilo has launched more than 40 types of products, ranging from instant noodles, snacks, and other essential ingredients. All of these products are sold on their own digital platform and are available at more than 100 thousand distribution points in various parts of Indonesia -- including utilizing the network reseller which is owned.

Its first product, Lemonilo Instant Noodles, is now firmly entrenched in people's minds as healthy green instant noodles and is driving conversation on social media for the instant noodle category with 49% SOV. (share of voice).

"The area that still dominates most of Lemonilo's customers is the island of Java. Lemonilo's target until the end of this year can add more product variants for customers," said Shinta.

Series B Funding

After 2018 and then have pocketed funding from Alpha JWC Ventures and Unifam Capital, this year Lemonilo received its next round of funding in series B led by Sequoia Capital India. Lemonilo plans to use this additional capital to expand and strengthen its product distribution network in Indonesia, increase the number of teams, develop and launch new products, as well as develop technology to better serve its users.

"We are very pleased to welcome Sequoia Capital India into the Lemonilo family. We are grateful for the support from Sequoia Capital India to make healthy products available everywhere and for everyone," he added.

Founded in 2016 by Shinta Nurfauzia (Co-CEO), Ronald Wijaya (Co-CEO), and Johannes Ardiant (Chief of Product & Tech), Lemonilo has a mission to make a healthy lifestyle accessible to everyone.

Lemonilo wants to fill market gaps between high-priced imported healthy products and FMCG companies in the market. Every product developed by Lemonilo has three pillars: healthy, practical and affordable. With this standard, every Lemonilo product is ensured to be free from 100+ potentially harmful ingredients (such as preservatives, flavor enhancers, and various synthetic ingredients) that are often found in products. consumer goods other.

Entrepreneurship program "Wiranilo"

To empower housewives and female students, Lemonilo launched an entrepreneurial program called Wiranilo. Through this program, the general public who are interested can join as resellers and sell all Lemonilo products that can be purchased at wholesale prices by Wiranilo members.

In addition to getting cheaper prices, they also have the opportunity to determine the products their buyers want by making purchases at Lemonilo. In addition to the opportunity to earn commissions, Lemonilo also launched loyalty programme to members.

The Wiranilo program was initiated based on Lemonilo's data through its digital platform, which shows that the largest buyers of Lemonilo products are regular customers who buy in large quantities and then sell them to local communities around them.

Through Wiranilo, Lemonilo can reach a wider audience for its newest product as well as foster the Wiranilo community as a promoter of Lemonilo's health values. Initially this program was launched to answer demand from a Lemonilo customer about 6 months ago, seeing the huge demand, Lemonilo will continue this program into a permanent program.

"We are very grateful because we can help many people to earn additional income in this difficult time. From the product innovation perspective, we are reordering product development priorities to meet customer needs and demands quickly since the pandemic," concluded Shinta.