Goola Gets 71 Billion Rupiah Funding from Alpha JWC Ventures, Immediately Implements the “New Retail” Concept

Alpha JWC Ventures today (16/8) announced that it is investing in Goola, a startup that develops traditional beverage products. Its value reaches $5 million or equivalent to 71 billion Rupiah. The business offers a variety of beverage products, ranging from doger ice, green bean ice and various other drinks. Targeting young people, they carry the concept of "grab-and-go" for packaging and presentation.

Goola was founded in 2018 by two people founder, namely Kevin Susanto and Gibran Rakabuming. Gibran is known as a culinary entrepreneur who is also the first son of President Joko Widodo. They currently have five outlets in Jakarta, after the funding they will target the development of 100 outlets by 2020 – both in Indonesia and in neighboring countries.

"Goola was originally founded as a conventional culinary business, but then we realized that we could do something much bigger if we changed the way we do business and started using technology in our daily operations," said Kevin.

Immediately apply the concept "new retail"

In addition to the addition of outlets, the investment funds obtained will also be focused on Goola to implement the approach new retail. The realization is in application development – ​​currently the development process is running internally.

The Goola application will be designed to maximize the customer transaction experience through online channels without queues, loyalty programs, and others. This application will also help managers analyze consumption patterns of customers so that they can continue to improve the services and products offered.

"The use of technology is one thing, but for me, the most important factor remains in our beverage mix. Our next challenge is how to bring Goola and this local drink to international foodies," said Gibran.

Kevin continued, "If in the future there are competitors that appear, this will be proof of the validation of the market share we are aiming for. The emergence of competitors will actually encourage us to realize Goola's vision more quickly because they will help us educate the public about similar products."

For businesses with a similar concept, previously Alpha JWC Ventures also invested in Memories Coffee. The principle is the same, they will develop an approach new retail in selling coffee beverage products to young people.