JD.id to Strengthen Omnichannel Strategy, Expanding Offline Coverage in Greater Jakarta

JD.id to strengthen its omnichannel strategy by opening offline stores in several locations in Jabodetabek. Since 2018, JD.id aims to become the leading e-commerce platform that integrates the largest offline and online ecosystems in Indonesia through this initiative.

To date, JD.id has two flagship outlets for electronics (Electronic Store) and minimarkets (JD HUB) across Greater Jakarta. There are five JD.id Electronic Stores operating, with the recent opening at AEON Mall Sentul City, Bogor. Meanwhile, JD HUB is now available in three locations, with the most recent opening at The Elements Apartment Kuningan, Jakarta.

JD.id's Head of Offline Business, Evyette Tung said to DailySocial, JD.id's entrance into offline stores combines an O2O strategy with an objective to increase offline business sales through the online platforms, as well as increasing offline business traffic through conversion to online platform's pick -up points.