JD.id Strengthens Omnichannel, Expands Offline Outlet Locations in Jabodetabek

JD.id continues to strengthen strategy omnichannel by opening an outlet offline in various locations in Jabodetabek in its early stages. Through this initiative that has been carried out since 2018, JD.id wants to become a platform E-commerce leading edge that integrates the ecosystem offline and online largest in Indonesia.

As of now, JD.id has two outlets flagship for electronics (Electronic Store) and minimarket (JD HUB) spread across Jabodetabek. For the JD.id Electronic Store, there are five outlets that are already operating, with the newest location at AEON Mall Sentul City, Bogor. Meanwhile, JD HUB is now available in three locations, with the newest location at The Elements Apartment Kuningan, Jakarta.

To DailySocial.id, Head of Offline Business JD.id Evyette Tung explained, the entry of JD.id into outlets offline combining O2O strategies aimed at increasing business sales offline through the presence of the platform online, and increase business traffic offline through conversion to point pickup platform online.

In addition, this business strategy is pursued because the company wants to always provide convenience and comfort for consumers in choosing the shopping platform that best suits their preferences. Whether it's buying the product online online in the JD.id application, then pick it up at the outlet offline, or select and buy products from outlets offline nearest to then sent to the destination address with the “Nearby Shops” feature in the JD.id application

Although not supported by complementary data, he said the electronic category and minimarket This was chosen because it was recorded to have high demand, both before and during the pandemic.

Supported by the research findings of MarkPlus Insight entitled "E-Commerce Consumer Behavior in 2021", reveal the product category with highest selling value held by the fashion and electronics categories. Fashion is noted for having volume Sales the highest is predicted to reach $10,4 billion in 2022.

While the electronics category has great potential in selling value Karena price range higher than fashion. Predicted selling value this category will reach $7,9 billion in 2022.

"Through JD HUB and JD.ID Electronic Store, JD.ID intends to build a shopping ecosystem" online all at once offline integrated, so as to be able to greet consumers more closely, becoming a safe and enjoyable shopping solution in the midst of a pandemic situation,” said Evyette.

He continued, JD HUB came up with a concept minimarket with a strategic location, a spacious and comfortable shop. Like minimarket Meanwhile, JD HUB sells various food products, packaged drinks, fresh products, and daily necessities.

As for JD.id Electronic Store to answer consumer electronics needs, such as: gadgets, laptops, home appliances, home living, and furniture. In the JD.id Electronic Store outlets at AEON Mall Sentul City, Bogor, for example, not only has display area, also presents experience area for gaming, smart living, kitchen, bedroom, and facilities center of activity for various JD.id events.

"These two outlets apply an O2O business strategy which is also supported by the presence of the "Nearby Shops" feature, so that customers can not only shop face-to-face, they can also shop anytime and anywhere via their smartphones."

After AEON Mall Sentul City, in the near future the company will inaugurate the next 6th outlet for the JD.id Electronic Store, in the Sudirman area, Jakarta in the near future. The target for opening outlets is not stated by the end of this year.

"This year, the development and expansion of the O2O business will still be our big plan, starting from the development in the Greater Jakarta area, followed by development in various big cities in Indonesia," he concluded.

The presence at AEON Mall Sentul City is an implementation of the strategic collaboration between JD.id and the AEON Mall Indonesia Group. The form of this collaboration is the opening of JD.id Electronic Store outlets at several AEON locations in Jabodetabek; collaborative development of O2O outlets; development of the Nearby Shops ecosystem for AEON Mall tenants; and symbiotically bring traffic customers to each other.

Meanwhile, JD HUB is the implementation of a strategic partnership with Sinarmas Land, to fill retail spaces in Sinarmas' projects. In addition to the development of retail space, in the future JD.id will also provide digital payment features (billing payment platform) for residents in Township and the Sinarmas Land project, as well as providing a platform digital-marketing for Sinarmas Land in promoting its property products, such as residential, offices, and retail spaces, through technology virtual showrooms nor webinar events.

Enter the realm of O2O

JD.id's closest competitor who is also aggressively implementing an omnichannel strategy is Blibli. Even though Blibli only has one outlet offline already operated, but Blibli is also aggressively implementing O2O strategies to service online groceries-New.

It is marked with acquisition of 51% majority stake Supra Boga Lestari, operator of the Ranch Market supermarket announced last week (16/9). Currently Ranch Market operates 48 outlets throughout Indonesia.

In a media meeting at the end of 2020, Blibli said that the daily staple category was among the best-selling. Although not detailed with numbers, the number of transactions at BlibliMart has tripled during the pandemic.

Menurut Minister of Trade Muhammad Lutfi, sales of fresh food products in e-commerce services will generate a value of more than Rp. 21 trillion in 2021. This figure is an increase from the same period in the previous year of Rp. 18 trillion.

If this achievement is successfully inscribed by the ecosystem, Lutfi is steady with a projected achievement of 108 trillion Rupiah in the next five years. Obviously this is no small number for a relatively new line of industry.