Introducing Browser Push Notifications for E-Commerce Services

Visitors open your e-commerce website, then browse products. Sometimes visitors add multiple products to their cart, and when you think they're going to buy it, they actually cancel. This kind of thing is really frustrating at first.

When 98% of your website visitors cancel a purchase, you'll start to wonder why? What is wrong?

Then you start thinking about how to contact these visitors and try to get them back to complete the purchase. Today's e-commerce marketers have a variety of user engagement tools to reconnect them with their website visitors via email, display ads or Facebook ads.

And each of these channels has its own benefits and limitations.

For example, Kate has to look at promotional emails in her Gmail Inbox to see your messages. How often does something like this happen? Or he has to visit another website or log into Facebook so you can show him relevant ads. Remember, Facebook and Display are paid channels. What's more, your marketing budget could have been drastically reduced last month.

Then, how?

If there is a marketing channel that does not require users to login to certain websites. What if this channel is free?

If only this channel could reach users like email and personalize your conversations like display ads.

Introducing Browser Push Notifications for E-Commerce

These are notifications that are sent directly from your website to the user's browser and messages can still be delivered even if the user is not currently accessing your website.

To make these notifications more interesting, you can make them more personal and display relevant product recommendations to each user.

In addition, you can also include images, descriptions, and product prices to make them easier to remember.

Here is the view Browser Push Notificationn on desktop and mobile. Yes, Browser Push Notifications can also be viewed on the mobile website.

You can recommend the most frequently purchased categories to new users and help new users find the product. Or you can retarget the products or shopping carts they have canceled.

With a loyalty discount, you can re-attract old customers who have been inactive recently. With Browser Push Notifications added to the toolkit, you can enable engagement, convert and grow your website users and of course, your sales.

What has been described above sounds very promising, but is it difficult to implement?

Apparently not.

Enter the JavaScript code into your website, then encourage website users to subscribe to this notification. You are now ready for action.

Why Browser Push Notifications?

Browser push notifications are much faster than email. Email is permanent, but not practical if you want to send flash sale information and require a quick reaction from the user. Push notifications are more personal, fast, and trigger user reactions. Push notifications do look effective because they are delivered in real-time and are relevant, but browser push notifications with the same features can reach more people. Browser push combined with email and retargeting strategies can make your marketing more successful.

Browser Push not only allows you to engage users better, but also provides many benefits to help increase the sales of your online business.

The following is a guide to using Browser Push Notifications and increasing e-commerce sales in the holiday season, connecting with users who ignore shopping carts, and sending customized recommendations for each user and attracting more users to your website.

Browser Push Notifications can be used to re-engage your users by zooming in re-engagement and contact inactive users again with personalized alerts and notifications. All can be done both on the desktop and on mobile devices.

- Disclosure: This guest entry was developed by Namrutha Namarathan of Vizury. Namrutha can be contacted at marketing@vizury.com