Game and Media Industry Innovation in Building User Experience

Currently, Mobile Games are becoming a trend worldwide, including in the Southeast Asia region. Based on data compiled from NewZoo, globally, the esports industry could reach $1.084 in 2021. Previously, it was also mentioned that the Mobile Game industry in Southeast Asia had generated more than 4.3 billion US dollars in 2019.

In Indonesia itself, during the Covid-19 pandemic, users spent a lot of time at home and playing games. This is also supported by the results of a survey from the Association of Indonesian Internet Service Providers (APJII), it was noted that 16,5% of people chose to play online as a form of entertainment during the pandemic.

Discussing developments industry mobile game, can not be separated from the many choices of games with multiplayer modes that allow the players to interact with each other from various countries in the world. Through CDN (Content Delivery Networks) innovation, companies must ensure that all players in the world can connect to each other without any obstacles in the distance from each user or the main website server. 

Not only used in the gaming industry, some media have also started implementing it CDN. Unfortunately, there are still problems that occur. If the distance from the server cannot reach the user's place, then any content such as images, videos, Javascript, CSS, and others will be difficult to access quickly.

To overcome these obstacles, Amazon Web Services (AWS) has just launched the AWS Edge networking location in Jakarta. With the presence of this edge location, customers in Indonesia can connect to the AWS global network and enjoy increased security, reliability and performance. So it can speed up access to the website and be more stable.

Launching from the AWS homepage, AWS network services edge as Amazon CloudFront and AWS Global Accelerator this, will be available from edge location this is taking advantage of backbone AWS network to improve application, API and video performance. The advantage that AWS has itself is the process buffer which is fast, latency smaller, faster automation and relatively cheaper costs. 

AWS will continue to invest in technology in Indonesia that will help customers to innovate, explore new opportunities and expand their business and services to customers. One of them is through POC Program which you can read more fully on the AWS page.

Look forward to a more detailed discussion of the innovations built by the gaming and media industry to attract users, through the topic “Build An Amazing User Experience For Media and Gaming Industry Through Innovation". This activity will be held on Tuesday, April 27, 2021 through the Go To Webinar application. Make sure you register here and invite your friends to join this activity, it's FREE!