Sociabuzz's "Influencer Marketing Platform" and Business Plan for 2017

Implementation of social media for a brand has brought a new way of developing business to touch the market in a more friendly approach. This opportunity was exploited by SociaBuzz who positioned himself as influencer marketing platforms. After get seed funding back in 2015, SociaBuzz is now planning to expand their network of influencers from outside Indonesia and explore new social media platforms in 2017.

SocialBuzz is influencer marketing platforms which basically carries the concept of online marketplace that connects business with social media influencers. It aims to create marketing word of mouth on social media such as Instagram, Blog, Youtube, and Twitter.

SociaBuzz itself has actually been present since 2012 in the version beta, but only in the form of a PT and fully operational starting in March 2015. A month later, SociaBuzz managed to secure an initial funding of $62.500 from angel investors. It is Rade Tampubolon who now serves as CEO and Eddy Yansen as CTO who initiated the birth of SociaBuzz in Indonesia.

Rade said, The beginning of the formation of SociaBuzz was due to a problem that I experienced myself when I was still working at brand in running an influencermarketing Manually. A lot of time and energy is wasted just to run campaign with some an influencer and to do it with more will be more Painful. Therefore, there was an idea to Automatic all the processes. Then I contacted my colleague Eddy Yansen to make a influencer marketing platforms. "

Achievements and operations in 2016

Not long after getting the initial funding, SociaBuzz itself managed to become one of the selected startups that was eligible to participate batch the three Ideabox accelerator programs. In 2016, Rade said they had succeeded complete the program to the DemoDay event. This is one of the achievements of SociaBuzz in 2016.

On the operational side, Rade also claims that now the number of brand  who use SociaBuzz services have reached more than 550 brand. As for the amount an influencer, SociaBuzz has successfully embraced more than 10.000 accounts social media influencers Dalam platform they.

Regarding the monetization of services, Rade revealed that SociaBuzz will receive a commission from every income earned by an influencer registered. Meanwhile for an influencer For those who want to join, there will be a manual filtering process by SociaBuzz by looking at the content of each existing account. However, Rade emphasized that anyone can actually join Sociabuzz, from celebrities, celebgram, youtuber, blogger, buzzer, until micro-influencers.

From the side advertisers, SociaBuzz provides services escrow which can be top-up through the interbank transfer method. So, when advertisers hiring an influencer, the fee will be withheld by SociaBuzz first and then forwarded to the party an influencer when the job is done. While the performance of the an influencer In general, according to Rade, it can be measured by looking at several parameters such as engagement and clicks.

“On an ROI basis, external studies have shown that for every $1 invested, spendadvertisers, ROI – is $6,50. Common measurements taken in influence marketing is the number engagement that happened [likes, comments, re-tweet, shares], impressions, views, reachand clicks, "explained Rade.

SociaBuzz's plans for next year

Currently an influencer Most of those who join SociaBuzz come from Indonesia. Even so, Rade mentioned that there are several an influencer from abroad who asked if they could join SociaBuzz. This then became SociaBuzz's next plan to wade through 2017.

Rade said, “We plan to add influencers from outside Indonesia [next year]. We will cooperate with freelancer in other countries to help recruit an influencer  to join platform SocaBuzz and also do partnerships and integration with platform or networkan influencer others in those countries.”

“The countries we want to focus on first are those in South East Asia. However, we also want to test other countries because some time ago there were already several an influencer from Italy, Africa and others who asked us if they could join SociaBuz,” he continued.

In addition to adding a network an influencer from outside Indonesia, Rade also revealed that his party will start trying to add social media networks that will be integrated. However, this will be adjusted to the needs advertisers as well as existing developments. Currently, according to Rade, his party is interested in exploring the possibility of platform such as Snapchat, LINE, BBM, Pinterest, and also Bigo.

Another plan that will be explored is the possibility of adding a payment method for top-up account balance escrow which is currently only able to accept interbank transfers. In addition, to facilitate collaboration between advertisers and an influencer, Rade also wants SociaBuzz to present a mobile devicesapplication.

“To facilitate collaboration between advertisers and an influencer, we want to present mobile apps. In addition, we also want to provide services or features that can make an influencer and content creator more productive and prosperous. Right now, it's just an idea and we still need to validate it in the future," said Rade.

For information, SociaBuzz is actually not alone in this realm. Still have Blogmint, influencer marketing platforms from India, who also plays in the same pool as SociaBuzz in Indonesia.