Index Achievements and Targets in 2017

PT Telunjuk Computing Indonesia (index), a provider of online shopping recommendation and price comparison services, revealed a number of targets and focuses to be pursued this year, starting from increasing conversion rate, add users, and encourage index visitors to the online store to make purchases of goods.

As an illustration, last year's level conversion rate The index is up more than 60%. Visitors can find the product they are looking for in the form of clicking on the product and landing on the online store.

Quoted from Cash, on average there are about nine million visits per month in Telunjuk. Of that amount, around 40%-50% will click on the product so that it is directly connected to the Telunjuk partner online store. The number of visitors who have continued to online stores and proceed to the new purchase stage is around 1%-2%.

This achievement is considered quite good. The reason is, as a comparison for online shopping via email Google Ads To reach the 1% figure is quite heavy.

The latest data shows that there are around 50 e-commerce players who have joined Telunjuk. Of these, the total products offered are more than 20 million types.

This year the index revealed the target figure for conversion rate will not be much different from its achievements last year. Instead, his party is now more focused on pursuing how many of the visitors come to the online store to make a purchase.

This not only requires the readiness of the Telunjuk provider but also relies heavily on the readiness of online stores to create a shopping ecosystem that makes it easier for potential buyers to make purchases (user experience/UX).

For this reason, Telunjuk will further strengthen cooperation with online stores that have partnered with companies.

Telunjuk also targets user growth to quadruple. This amount is claimed to cover 80% of all online stores that have become company partners.

"How? The plan will be seen from one or two months ahead, please pray," said CEO and Co-founder Telunjuk Redya Febriyanto to DailySocial.

Player competition price comparison more and more crowded

Redya said that currently the industry that is engaged in price comparisons is getting busier and more exciting. There are dozens of players, both big and small, in the market that is monitored by Telunjuk. This competition actually gives energy to Telunjuk to be more enthusiastic that this is a signal that there is a need from the industry.

Players similar to Telunjuk and already affiliated with e-commerce players in Indonesia include PriceArea, Hargamurah, PricePanda, Pricebook, iPrice, and Priceza.

His party wants to make Telunjuk not just a price comparison service provider, but also a place for shopping recommendations. That's why from the beginning the Telunjuk brand name has been directed so that it does not contain price terms or the like.

In an internal research conducted by Telunjuk, it shows that only about 15% of online shoppers are aware of the existence of price comparison or something similar, indicating that the market is still very wide open.

"So this year, we will see competition between price comparison it will take this industry to a higher level," he concluded.