Show Targets Middle Class Market, Start Focusing On Lifestyle

Price comparison startups index finger Indeed, you cannot say that you are a new player in the e-commerce industry in Indonesia. Although Telunjuk does not sell goods directly, its services are a strong complement for consumers who want to compare the price of a product from several local e-commerce service providers.

In some developed countries, this price comparison service is sometimes even more popular than pure e-commerce services because it is a one-stop solution.pintu to compare multiple e-commerce on one page only. Telunjuk's popularity in Indonesia is also increasing with the number of visitors growing by 30% per month, "Telunjuk receives approximately 15 thousand visitors to our website every day", said Hanindia Narendrata, Co-founder of Telunjuk.

For revenue, Telunjuk applies a Cost Per Click / Cost Per Action system for their e-commerce partners. Unfortunately, according to Narendrata, Telunjuk's own revenue still tends to be unstable even though the trend tends to increase, fortunately Telunjuk's own operations are very lean so they can continue to operate.

Narendrata stated that the biggest challenge was to educate users and merchants about the concept of affiliate marketing. So far, many consumers think that Telunjuk sells the goods displayed on its website, even though they are all from Telunjuk's e-commerce partners.

In Indonesia, consumers will look for the desired item, then they will call the relevant e-commerce customer care, in this case they call Telunjuk because they found information on the product through the Telunjuk website. The concept of e-commerce itself in Indonesia is still not very familiar to most people, the concept of "affiliate marketing" certainly takes a long time to become familiar among e-commerce consumers in Indonesia.

In the future, Narendrata admits that he will enter another vertical to develop Telunjuk content. "The plan is to add a product portfolio, especially lifestyle and household, which focuses on the middle class," said Narendrata who was contacted by DailySocial via email.

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