In the First Year Bilna Raised Two Million Consumers With An Average Of 400 Thousand Rupiah Per Transaction

Today Bilna celebrates her first birthday. During this one year, you Bilna contemplating, and noting his many developments and growths. In celebration of this first anniversary, the crew of Bilna opened the results of their market research.

In a question-and-answer event with the media at the Media & Merchant Gathering, The Kasablanka, Jakarta, Thursday, (27/2), Ferry Tenka the CEO said that there are no secrets or special recipes in running an online store like Bilna, so you can reach progress. The key, only services that meet customer needs.

“First we try our customers feel convenient, and competitive prices. Always serve customers as well as possible, if the customer is satisfied he will come back again. The more you come back, the more likely it will happen Word of Mouth, "said Ferry to invited guests.

During this year, Bilna's COO and co-founder, Eka Himawan, saw many encouraging developments. This fact is obtained by conducting research observing the behavior and shopping patterns of consumers. According to him, for the needs of babies, consumers buy more through online compared to offline. “For baby diapers, for example, consumers buy more through online rather than offline. Maybe if you buy offline Carrying a lot is also difficult,” explained Eka.

Furthermore, Eka added that consumer behavior is also different in each region. For consumers in the Jakarta area, for example, they are looking for diapers more. Meanwhile, consumers outside Jakarta are more interested in formula milk and baby food products. The total money spent is also quite high, reaching up to IDR 400 thousand rupiah per transaction.

From a payment perspective, there have been changes. The bank transfer method is getting less and less replaced by an internet payment method banking such as BCA KlikPay and Mandiri ClickPay which reached 20 percent. Meanwhile, another method that has grown is the use of credit cards, up to 30 percent, even though this payment method has been recently implemented by Bilna.

Currently Bilna has two million consumers with 10 million pageviews. Access via mobile phones accounted for 40 percent of total visits to the Bilna website and 30 percent of all transactions. The 200 brands that have joined in Bilna offer around 15.000 products and the plan is to continue to grow. “Mothers, if you want to shop for baby needs, you can buy milk or diapers in one shop, but if your baby needs clothes, you can buy different knick-knacks. Must visit one by one the scattered shops. Bilna wants to continue to add products to make it easier for mothers to shop in one place,” explained Ferry.

Regarding Bilna Home, which is planned to be launched in March, both Ferry and Eka said that the step of widening their wings was also taken because they listened to the wishes of consumers. “We asked them what else they wanted, they said they were satisfied with Bilna's service. They also need household necessities such as knives, etc.,” said Eka.

Finally, the Bilna crew also did not hesitate to disclose the results of their market research, “In Bilna, 70 percent of users are women, of mature age. And the busiest times are on weekdays from nine to 12 noon, and two to five in the afternoon,” concluded Eka.

[Photo illustration: Shutterstock]