1. Startups

IDN Media Prepares 50 Billion Rupiah Funds for the "Live Streamer" Appreciation Program on its Network

The IDN Live Streamer Fund is also equipped with other benefits, including access to studios, mentoring, brand sponsorship, and support for production equipment.

Aims to give appreciation to the streamer while motivating them to continue to be creative in creating live streaming content, IDN Media launched the IDN Live Streamer Fund program in April 2022. This program will provide funds of IDR 50 billion.

To DailySocial.id, Co-Founder & CEO IDN Media Winston Utomo revealed, through this program, it is hoped that it will continue to develop content live streaming at IDN Live, both in terms of creators and the creativity of the content presented. At the same time participate in building economic creators in Indonesia.

IDN Live is a platform live streaming which complements the presentation of other popular content that previously existed, such as news articles from media under the company's auspices, quizzes, to films.

The IDR 50 billion fund that has been prepared is open to anyone and will be distributed to streamer selected who are judged to meet certain criteria. Also given benefits more like media coverage, promotion strategies, and paid advertising in the IDN Media ecosystem. In addition, there is also access to use IDN's professional studios located in Jakarta and Surabaya offices for content creation.

On the business side, creators can also get a chance brand sponsorships facilitated by ICE (platforms creator marketing owned by IDN Media). Also obtain various training programs and mentoring from the IDN Media team and devices to support sessions live streaming, such as camera, microphone, mixer, etc.

"We are very open to various types of content live stream according to their creativity. Starting from lifestyle, travel, culinary, horror, music, K-Pop, and many more. But of course there is community guidelines to follow," said Winston.

Previously owned streaming platform Gojek also launched GoPlay Creator Fund for the same purpose. They prepare data of Rp. 15 billion as a monthly bonus for creators who meet the program's criteria.

Support economic creators

Currently, the existence of creator content is up to an influencer more and more used by brand to carry out marketing activities. To support these content creators, this program is part of IDN Media's plan to support the growth of economic creators in Indonesia.

The existence of the streamer and their diverse content is an important part of the future development of IDN Live. The IDN Live Streamer Fund program is expected to spur creativity streamer, encouraging the emergence of new quality streamers, while supporting the industry content creator in Indonesia.

"Through this program, of course we hope to continue to develop live streaming content on IDN Live, both in terms of creators and the creativity of the content presented. In addition, we also hope to be able to participate in building the creator economy in Indonesia," said Winston.

Last February, IDN Media also launched the IDN Creator Network. Which is a marketing agency that aims to connect creators and brands to run campaigns more effectively.

More Coverage:

The large number of requests for marketing with storytelling techniques became the initial idea for launching the platform, to maximize strategy and deliver brand messages in the right way. At the beginning of its debut, IDN Creative Network was recorded to have collaborated with more than 130 customers top influencer Indonesia.

"We at IDN Media really believe in the potential of economic creators. If you look at the existing trends, currently Gen Z also dominates economic creators in Indonesia. That's why we also want to support the younger generation to be able to work through useful and quality content. One step at time, for a better Indonesia, said Winston.

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