IDN Media Launches IDN Creator Network, Help Brands Do Effective Marketing

In order to strengthen its position as a digital media multiplatform company targeting the millennial generation, IDN Media launched the IDN Creator Network. A Creator Marketing Agency that aims to connect creator and brand to be able to run more effective marketing campaigns.

IDN Media, which was founded in 2014, had a vision from the start to become a place for the aspirations and voices of the millennials and Z generations in Indonesia. Until now, in its third year, IDN Media has at least five business units, namely IDN Times and Popbela.com as an online media portal, IDN Creative as an online media portal. in-house creative agency, IDN TV as in-house video production, and IDN Event which has held IDN CreativeFest and BeautyFest Asia 2017.

The number of requests regarding marketing with techniques storytelling became the initial idea IDN Media officially launched the IDN Creator Network to maximize strategy and delivery brand messages in the right way.

“Storytelling does not only aim to tell a story about brand, product descriptions or solutions offered. Rather an emotional approach, which is associated with the spirit of a brand, which is a determining factor whether they will buy or use the services of brand the. This is what we built in the IDN Creator Network," said Product Manager IDN Creator Network, Alvina Bernice Suharianto.

Launched earlier this year, IDN Creative Network is noted to have collaborated with more than 130 top an influencer Indonesia. All of them are divided into eight categories, namely Fashion, Beauty, Lifestyle, Parenthood, Food, Music, Travel and Comedy.

For brands, IDN Creator Network offers effective marketing and other benefits in the form of competitive prices and recommendations for developing creative ideas including helping to choose the right influencers to voice messages to target consumers. For influencer, IDN Creator Network offers heavy exposure through IDN Times and Popbela.com.

“Election influencers carried out not only based on the number of followers, but those who are able to give 'life' to brand through value more that is self-experience, so that it is formed emotional branding which is a strong component for the success of a company campaign. To create this experience, story presented must authentic, creative and inspirational. Here our role is to ensure the process runs according to the brand's wishes while measuring impact from campaign that,” explained Alvina.