1. Startups

The Process of Searching for Housing against the Giant Property Marketplace in Indonesia

Finding funding and building a team became the initial focus of this Makassar-based startup

The readiness of the Indonesian people to welcome the concept E-commerce has opened many opportunities for services such as SearchHousing, to expand its business services as a provider of real estate classifieds ads online for the Indonesian people. As a differentiator from its competitors, CariPerumahan also offers a simulation of calculating mortgage installments on its platform.

This startup from Makassar was founded by Faisal Jabir and is still bootstrapped. Although still in beta phase, CariPerumahan has almost hundreds of listings listed, although it has not confirmed the exact number. They themselves are preparing interface fresher and more comfortable for its users in the next two months.

When it launches later, CariPerumahan will compete with big startups in similar segments such as Lamudi, UrbanIndoand house123. This long road certainly presents its own challenges for Faisal.

Faisal said that he is ready to open various partnership models between companies/property owners from all over Indonesia who want to take advantage of his services. It is possible to promote products from companies that are also relevant, for example providers of building materials.

Currently CariHousing is aggressively offering and introducing their services to the public in general, and property companies in particular. There are many tasks that must be done by CariPerrumahaan to catch up with their competitors if they want to be in the realm of competition. Faisal himself acknowledged this by explaining that he needed to finalize the concept to get funding and recruit a team to be able to move even faster.

Interestingly, CariPerumahan provides a simulation of calculating mortgage installments available on their platform. Users simply enter the price of the house, down payment, interest per year, and time period. The results of these calculations will describe the amount of principal debt, installments per month, and the total that must be paid by each individual.

“Search for housing will be a reference for the public to obtain information on cheap housing, for banks it will be used as a reference for assessing property values. As well as for property owners will make us a place to host their property exhibitions. As for the contribution to the nation, we are ready to become business partners who provide information on property data in Indonesia," said Faisal.

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