Hooq Video Content Can Now Be Viewed Through the Application Grab

Grab today (13/2) inaugurated strategic partnership with Hooq in delivering content video on-demand in the application. Indonesia is the first country to try out the integration of these services, which will then be rolled out to Singapore, the Philippines, and Thailand.

president of Grab Indonesia Ridzki Kramadibrata explained, Indonesia was the first country to enjoy this service, because for the two companies (Grab and Hooq) Indonesia is the main market. Quoting from various research, online video has become one of the most popular media formats in Southeast Asia.

As many as 80% of Southeast Asians say they watch online videos every day. Predicted revenue from subscription fees video on-demand increased by 6,5 times, to US$390 million in 2022 from US$60 million in 2017.

"In the future, we will also provide a selection of video recommendations according to the location, time, and user behavior," he said Wednesday (13/2).

Ridzki added, Hooq's presence was deep Grab also see from the trend of application download rates which are getting tighter over time. Risk churn rate This high rate causes people to be more selective in using the application. Effort Grab to be great app linking the surrounding ecosystem could be the answer to that risk.

"Now people spending to the application is already selective. So fight an app to wear is simply amazing. Now Hooq users don't need to download the app anymore, just pass Grab to watch videos."

Hooq Indonesia Country Head Guntur Siboro continued, his party was not worried if there was a decrease in the number of downloads because users were starting to switch to Grab. The high or low number of downloads is not the main factor that companies are pursuing, but rather the level engagement resulting from.

"When [menu] clicked the video in Grab, that engagementit got to us because right video playerwhich we have entered into Grab. So people don't need to download two more applications. Luckily for Grab, after finishing watching, people remained inside Grab," said Thunder.

The Hooq application itself has been downloaded more than 35 million times in Indonesia. Of all countries, Indonesia contributes traffic the largest between 60%-70%.

Previously, Hooq was available in the Ovo application. But only to provide purchase option hook package. To watch the video, the user is directed to the Hooq browser or app.

In its early stages, Hooq content is in-app Grab can only be enjoyed by customers who are already in the Platinum category. Subscribers can enjoy all Hooq shows, starting from premium channels, local movies, free to water TV, multi-channel network for free for the next three months.

Customers will be charged a fee of IDR 100 to subscribe for the next three months. Purchasing Hooq packages in the future can also be done via Grab.

Plan Grab

After this, Ridzki said that his party would realize the strategic investment that was announced last year through the launch of a number of new services. Grab will soon provide medical and travel services within its app, complementing its ambition as great app.

Grab partnered with a medical startup from China Ping An Good Doctor and Booking Holdings to provide travel services. The two partners joined in the funding round Grab. He was reluctant to say when it would be launched, but it is certain that all services will be present this year.

Approximately seven years of operation, Grab already had 8,5 million micro-entrepreneur including driver partners in Southeast Asia. Service scope Grab available in 335 cities, 222 cities of which are Indonesia. Application Grab It has been downloaded more than 130 million times. While the number of employees Grab there are more than 5 thousand.