Honest Builds Public Financial Discipline Through Credit Cards

Honest made its debut in the Indonesian financial industry through a numberless credit card (numberless) in March 2023. It has been two years since he completed the completion of the acquisition transaction while simultaneously carrying out a complete transformation of the company.

This transformation follows the acquisition of Honest Financial Technologies International Pte Ltd (Honest Bank) of PT Sahabat Financial Keluarga (SFK), which is a finance company owned by PermataBank. SFK changed its face to become PT Honest Financial Technologies which houses Honest's credit card products.

Honest Bank founded by Peter Panas and Will Ongkowidjaja. Will is one of the Founding Partners of Alpha JWC Ventures. Through SFK, Indonesia will become its priority market, followed by expansion to Thailand.

"In 2022, we focus on transformation because Honest is not digitally native company. We transform processes, organizations, to customer interactions. When we proceed [to get] product approval in mid 2022, our mission is very simple that we are ready to serve the market in Indonesia," said Main Director Dharu Estiningrum in an interview with DailySocial.id.

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