Homade Online Catering Utilizes Community Partners, Prepares "Ready to Cook" Food

The large potential of the culinary business is also utilized by a number of startups to develop various services. The service that startups are looking at is online catering made from ready to cook by utilizing public partners. A startup that is trying to target this service is Homade.

Founded in 2017, Homade has sold an average of more than 7 thousand orders per month. This service is already available in Jakarta, Bekasi, and Pekalongan with more than 300 housewives partners. To DailySocial, CEO and Founder Homemade Munsi Liano revealed, Homade was built with the concept sociopreneur. Homade claims not only for profit, but also for the welfare of society.

"Homade is engaged in the food (catering) industry which has high standards of health, taste, quality, but the price is very affordable. Homade eliminates the biggest costs in the culinary business, namely the kitchen and cooking chefs."

How Homemade works

To ensure that their products are of the best quality and price, Homade applies three steps when preparing their food products, starting with pre-preparation. At this stage, the team prepares food ingredients and seasonings in the form of RTC (Ready to Cook) with high taste, quality, and cleanliness guidelines.

The next process is food assembly. In this process, the production team stores the RTC ingredients, controls the quality of the ready-to-package food, and packages the ready-to-eat food to the consumer.

Housewives who have received order information will take RTC ingredients and process them into food in their private kitchens which have been supervised and controlled by the Homade team according to the selected standards.

Homechef then deliver the cooked food back to the location food assembly. There food testing is carried out, taking sample food for inspection, ensure the cleanliness of packaged food, and ensure it is safe and free from dust before all packages are sent to consumers.

"Then food assembly perform assembling and packaging of food to a high standard before being sent to customers. This is our last stage," said Musni.

Service area expansion

Asked about what distinguishes Homade's services from similar services that are widely available in Jakarta (Berrykitchen, Gorry Gourmet, Kulina), Musni emphasized that Homade provides affordable and ideal prices for various groups, both the lower middle class and companies that need food catering services in a variety of ways. large number.

"With this price, customers can get a complete menu that can be ordered using the Homade application," said Musni.

Regarding the monetization strategy, Homade benefits from food sales by net profit 12% in 2018. Looking at the existing developments, next year Homade will apply 23% commission from partners. Still focusing on product development, Homade is one of the startups included in the program GnB Accelerator fourth batch.

"Our plan until June 2019 is to open 35 branches in 5 big cities with our sales target of reaching 40 thousand orders per month," concluded Musni.