Targets 5,5 Million Users, Rumah.com Acquires RumahDijual

Today is officially home.com, PropertyGuru Group subsidiary, announced the acquisition of the site A house is sold owned by Yohanes Aristianto for an undisclosed amount. This move is the first acquisition by Rumah.com with the aim of reaching more than 5,5 million property seekers with a total visit of more than 30 million pages per month.

This business strategy is a continuation of a $175 million investment from a strategic consortium of three investors TPG, SquarePeg Capital, and Emtek Group in June 2015.

"We see that the name RumahDijual.com has enough potential in terms of SEO to the number of users as well as the number of users traffic This is a significant number, after a tough process for almost a year, Rumah.com finally decided to acquire RumahDijual.com," said General Manager of Rumah.com Wasudewan to the media today (03/12) in Jakarta.

Since it was founded in 2010, RumahDijual.com, owned by a man who graduated from ITB, has been able to earn 17 million pageviews every month and an increase of 2,6 million monthly users within 5 years. From the SEO side, the name RumahDijual.com can also be a keyword (keyword) which is often used by users when searching for information through search engines about the latest property information.

“When I met with Rumah.com I realized that we have the same vision to help home seekers in Indonesia find the right choice. I believe that by joining forces, we can take property search in Indonesia to a higher level,” said Yohanes.

Although it has been acquired, RumahDijual.com is not directly integrated with the site from Rumah.com. This is done so that each site can continue to run its existing business, attract more users, and offer reliable features.

With this acquisition the two sites combined account for 43% of the total market time on site, which is the total time earned by all property sites in Indonesia at this time.

The acquisition step is the second in the property marketplace industry this year. Six months ago, Rocket Internet Lamudi's marketplace service has acquire PropertyKita. This signals a consolidation in an industry where players are increasingly limited.

Placing Rumah.com as the leader in the online property market in Indonesia

With the acquisition of RumahDijual.com, Rumah.com is positioned as a market leader online properties in Indonesia, with engagement market share almost double that of other players. The acquisition also provides a richer selection of quality information that will help property seekers in Indonesia find homes.

For the year 2016, Rumah.com also promises to add new features tailored to the needs of users. From a survey conducted by the Rumah.com team, currently the largest users come from smartphones, the rest from desktops.

“Rumah.com has brought innovations such as an updated version of the mobile application, a website refresh in July 2015, and the incorporation of a mortgage calculator on the site and mobile application. After the innovations we made, it was proven that user visits to our site grew by 22% year-on-year with the growth of visits from smartphones reaching 53%," said Wasudewan.