1. Startups

HijUp.com, E-Commerce Platform for Muslimah Clothing

Welcoming this month of Ramadan, you no longer need to have to go to Tanah Abang or ITC to get beautiful Muslim clothes (hijab). HijUp.com which was founded by Diajeng Lestari offers a convenient e-commerce platform for shopping for Muslim clothing.

At the beginning of its launch, HijUp.com has collaborated with 14 partners in 13 categories. According to Diajeng, any designer can join HijUp.com, provided they can guarantee and maintain their quality so that they can develop together. For this reason, a selection will be made first by HijUp.com before being accepted and displayed.

Diajeng explained in a press release that the market for Muslim women's clothing in Indonesia is very large. The claim is that Muslim fashion transactions in Indonesia reach around US$10 billion a year. With Indonesia's GDP per capita reaching $3000 this year, the nominal is believed to be increasing, especially with the fact that Indonesia is a country with the largest Muslim population in the world.

The opening of an E-Commerce platform specifically for Muslim clothing is certainly quite pleasant for consumers who live outside Jakarta and Bandung because they no longer need to bother and come all the way to buy their dream clothes during Eid. Just click and transfer, the purchased item will be in front of you pintu. According to Diajeng again, currently there are a number of top designers who have joined HijUp, as well as a number of young designers in Bandung and several cities outside Java.

In general, the navigation and interface is quite pleasant, clean and tidy. If you order more than stock, an error message will appear about that there is not enough stock available. Plot checkout It's not confusing, so I'm sure it will be easy for everyone to use. HijUp.com currently only supports payments via Bank Mandiri and BCA transfers, while payment features via credit cards or PayPal are being developed. The current delivery seems to only apply to the scope of Indonesia.

HijUp.com is under the management of PT Kreasi Online Indonesia. The company also has 2 other business units, one of which is Bukalapak.com which recently received funding from Batavia Incubator, j between Corfina Capital and Rebright Partners from Japan.

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