Help SMEs Analyze Social Media, GDIAnalytics Develops Features Connected to Facebook

After officially launched in March 2016 then GDIAanalytics which is the latest analytical product from GDILab has shown significant innovation and development in terms of market insights through social media analytics to help brands, businesses and SMEs. One of the social media platforms currently being developed is Facebook.

At the beginning of August 2016, GDIAnalytics officially got approval to access Facebook API version 2.5. The Facebook API is a bridge between Facebook and applications outside of Facebook in order to connect and interact with Facebook, including accessing stored data.

"The goal is that GDILab can still capture and analyze data on Facebook, so this version update makes it possible to continue because it acts as a bridge between GDIAnalytics and conversations on Facebook," said Head of Analyst GDILab Joh Juda to DailySocial.

In addition, by using the Facebook API version 2.5, GDIAnalytics with Facebook Analytics can improve performance in faster data retrieval, so that it can always help business people and SMEs advance through social media analysis.

"From the user's point of view, it is easy to get more complete information from the Facebook Fan Page, such as: total likes that is obtained, anyone who likes posts on the Fan Page, even in the future users will get data insights broader issues such as who likes the Fan Page and how the number of fans of the Fan Page grows over a certain period of time. The ones that use the most are agencies and business people," said Joh.

Helping the analysis process to be more accurate and in-depth

In its journey, GDILab has helped a number of companies, brands, and agencies in achieving customer satisfaction, mapping out an influencer appropriate and effective way to penetrate the market, analyze competitors from similar industries, as well as develop products, through analysis of social media Facebook, Twitter, and Instagram.

“One of them is that we help taxi companies that have been using mystery shopper through social media analytics by providing weekly reports on their customer satisfaction. We also help insurance companies gain insight that non-formal education insurance will be in demand by prospective customers, and after the product was released, the prediction turned out to be right,” said Joh.

At the end of 2016, GDILab targets the community, especially SMEs, to be better prepared to face the ASEAN Economic Community (AEC) armed with research and data.