Heikaku Job Search Portal Focuses on Serving SMEs

In Indonesia, there are many choices of job search portals. Heikaku then came to specifically target the SME market. Providing options for SMEs who want to advertise job vacancies, on the other hand, for the community it can be easier to find job vacancies.

"As we know some jobportal only accept companies that are certified for job post, while small SMEs are not allowed, and even if they do, the advertising costs are very expensive. In fact, more than 90% of job absorption is from SMEs. Heikaku wants to be the center of job advertisements for Indonesia, especially vacancies from SMEs," explained CMO Heikaku Satria Sjukri.

Starting to operate since July 2019, Heikaku has attracted 2 thousand SMEs with more than 8 thousand job vacancies in it. Meanwhile, the number of applicants is 69 thousand applicants.

"The most widely opened lockers are for high school / vocational level like admin, sales, drafter, telemarketing, marketing, SPG and others. About 87% of applicants at Heikaku are high school/vocational high school graduates. With 50:50 for men and women. However, we have seen many drastic improvements in the IT sector," continued Satrya.

Heikaku, which is also fronted by Steven Chu (CEO), Detin Melati (CCO), Komala Surya (CTO) has received an injection of funds from investor angle who declined to give details. However, currently they are still open to further investment to make them grow faster.

Now the job vacancy platform comes in various forms. Call it Recruitment, Nusatalent, Job2Go, workmate, Kormo, Glints, Kalibrr, Job Street, and the like. All of them come with their own uniqueness, both in terms of technology and features. Heikaku themselves are quite optimistic about the uniqueness they choose.

SMEs and AI

Stories about the implementation of AI in Indonesia have been heard a lot. Many businesses are "showcasing" their technology powered by AI so that it can make it more efficient and effective. Heikaku too, they are developing smart scoring that utilizes technology artificial intelligence so that it can calculate the level of suitability of applicants with the vacancies you want to apply for.

"This helps speed up the recruitment process. We understand the desire of millennials in finding work, they can look for office facilities or benefits with facilities such as swimming pools, kitchens, child care or can work from home. This makes Heikaku unique," said Satria told a story.

In order to maintain the quality and authenticity of the vacancies they post, Heikaku specially provides a team screening methods who will contact, verify, and ensure the vacancies that appear are appropriate and responsible. Heikaku also provides protection features for candidates via a reporting button.

Meanwhile for the business model, Heikaku applies a subscription model. So every SME who wants to advertise their job vacancies is charged a subscription fee per month or per year. Heikaku is also planning to introduce an installment mechanism to make it easier for SMEs to reach their services. The target is that by 2020 they want to have 30 thousand SMEs registered on their site.

"Considering the disaster we are currently experiencing together from COVID-19, SMEs have been hit hard and many layoffs have occurred. Heikaku wants to help and inform SMEs to stay calm because they can continue their business by looking for employees at Heikaku. Heikaku is made for SMEs, they can open job vacancies for free. So that it can help the victims of layoffs and job seekers so that they can quickly find work and continue their lives again, "said Satrya.