HappyFresh Announces New Funds Obtaining 282 Billion Rupiah

In conversation DailySocial with HappyFresh CEO Guillem Segarra mid last year, it was revealed that the delivery service for daily needs is currently raising funds for Series C. Now they have announced that they have obtained fresh funds of $ 20 million (more than 282 billion Rupiah). Grab Ventures is the first participate, including partnerships GrabFresh, which was announced last September.

The Series C fund obtained by HappyFresh is led by Mirae Asset-Naver Asia Growth Fund with the participation of Line Ventures, Singha Ventures, Samena Capital, Vertex Ventures, Sinar Mas Digital Ventures (SMDV), 500 Startups, and BeeNext.

In an interview with TechCrunch, Segarra said the funds will be used to strengthen the technology side, including strengthening the personalization of consumer spending. He also confirmed the potential for expansion, although the strategy will be different from the previous expansion steps. Currently HappyFresh operates in Indonesia, Malaysia and Thailand.

"Currently [the expansion] is based on a market driven approach rather than just showing the location on a map. You will see availability in new markets that makes sense. We are not in a rush," said Segarra.

Segarra claims to have gained an advantage in the markets in which its services operate.