1. Startups

Hanindia Narendrata: Luck Brings Fingers to Continue Dreams

The Telunjuk Platform has been acquired by FMCG subsidiary PT Diamond Food Indonesia Tbk

At the end of 2021 index price comparison platform acquired by PT Diamond Food Indonesia Tbk. (Diamonds). Through the Company's subsidiary, namely PT Sukanda Djaya, they have signed a conditional share purchase agreement for the ownership of 81% of the company. This is a new chapter for startups that were founded in 2012.

To DailySocial, CEO of Telunjuk Hanindia Narendrata revealed, Telunjuk's next mission is to develop Compass and maintain their first product, a price comparison platform.

Company trip

One of the company's milestones was when it received Series A funding from Venturer in 2015. At that time, Telunjuk had aggressive marketing actions, but then they changed their strategy and focused on profit metrics.

"The impression is if you only focus on Branding will be just like cosmetics, that is only on the surface but value not felt. For me it's value is when you can give positive results to stakeholder," said Hanindia.
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