Halofina Releases “Finaconsult”, Online Financial Consulting Feature

Startups digital financial planner Halofina released the Finaconsult financial consulting feature to make it easier for users to choose and connect with certified financial planners. This feature was developed with ZAP Finance, a financial planning consulting company.

In a press conference held online yesterday (17/8), Co-Founder and CEO Halofina Adjie Wicaksana explained the need to consult with financial planner digitally is increasingly important, especially during the ongoing pandemic.

"We built a platform to help users who want to start getting into financial planning and can connect easily, cheaply and quickly," said Adjie.

Further explained, users can access Finaconsult by choosing a professional financial planner who has been certified CFP (Certified Financial Planner) from the Financial Planning Standards Board (FPSB). Each of these planners has its own specialty and users can choose their own according to their needs. The fee is pegged starting from IDR 250 thousand per session.

For the consultation process, Finaconsult offers three models of financial consulting services, namely debt management, money management, and financial condition analysis. output from the results of this consultation is a report, users can obtain various insight from an analysis of its financial condition and practical recommendations for developing that financial condition, for example related to investments, which are written in the report.

For users who want to carry out investment recommendations in their financial condition analysis reports, Halofina has been integrated with the mutual fund product purchase service through Tanamduit as an APERD agent and gold purchase service from Indogold as a partner. Both already have official permission from the relevant authorities. Even so, Halofina is registered with the OJK as an IKD.

Security guarantee

Adjie explained that each user will choose a module and be asked to enter some data, with confidentiality maintained, which is then processed by Finaconsult within three working days to produce a report that is sent to the user.

"We guarantee the confidentiality of users' personal data to the maximum extent possible by not providing any personal data to consultants and partners. The data provided by the user is only used for the purposes of analyzing financial conditions and providing recommendations regarding the results of the analysis.”

So far, financial planners who have joined Finaconsult have been curated by the company and ZAP Finance. There are eight people in total. They all have their own flying hours and specialties.

CEO and Principal Consultant of ZAP Finance Prita Ghozie added, the list of Finaconsult consultants can be checked independently by users in FPSB. This is an institution that certifies the financial planner profession globally which is also recognized by the National Professional Certification Agency (BNSP).

"What we don't do, we don't receive money from clients to manage because it requires its own license which is carried out by the investment manager, when it comes to buying or selling stock recommendations, it's in the realm of investment advisors," he explained.

He continued, "Finplan has a more holistic scope of work, not only about investment, but also learning about cash flow, loans, and how to direct existing instruments to achieve user goals and how to mitigate them if there are risks".