D2C Hypefast Retail Group Gives Funding Again to Local Brand Developers, It's NOORE Sport Hijab's Turn

Retail group direct-to-consumer (D2C) Hypefast again announces its funding for developers brand local. With an undisclosed amount, the company invested in NOORE Sport Hijab. The multi-sports fashion startup was founded in 2017 in Bandung by Adidharma Sudradjat.

Adopting the D2C business model, NOORE focuses on accommodating sales through channels online directly to consumers. Currently they also have a presence in Malaysia, which is the next priority market after Indonesia.

"From the start, we have admired ambition hyperfast to encourage brand Indonesia has become a regional and even global brand, with everything support system owned to accelerate business growth. In addition, the common vision between NOORE and Hypefast is a strong impetus for this collaboration," said Adidharma.

Then Adidharma will join the Hypefast team and continue to be active in developing NOORE.

Meanwhile, Hypefast's Founder & CEO Achmad Alkatiri added, "NOORE is brand innovative and disruptive in the category activewear, because it is specifically designed to provide maximum comfort for Muslim women who wear the hijab when exercising, while still upholding the value of modesty through an elegant design. stylish and cutting loose."

NOORE offers a collection sportwear hijab that is quite complete, starting from the hijab, tops, pants, outerwear, to a wide selection of swimwear and accessories at relatively affordable prices.

Last December 2020, Hypefast also just announced funding for Bonnels (health and beauty product brand) made by Denny Santoso. So overall the company has invested in 14 developers brand local from various categories.

Hypefast's business is to develop teams, ecosystems and funds to help brand growing and expanding rapidly. In addition to business capital, the services provided include assistance in terms of marketing, production, operations, to data management through technology.

D2C sector growth

D2C or new economy, started coloring the startup industry in Indonesia recently. Several product brands have sprung up, ranging from food, coffee, health, beauty and others. Some venture capitalists have also begun to look at the sector.

Such a big player Gojek also began to look at the sector. The approach is slightly different, they choose leverage Xcelerate accelerator program to recruit local D2C startups to be nurtured and assisted through strengths in the ecosystem Gojek.

In addition to Hypefest, in Indonesia there are several investors who have also begun to touch D2C startups, including East Ventures, Alpha JWC Ventures, ANGIN, BRI Ventures, and Salt Ventures.