Groupon Indonesia Stops Offering Shopping Deals
Groupon Indonesia confirmed that it has stopped offering shopping deals on its website. The company, which was formed after the Disdus acquisition, claimed that it still offers vouchers of restaurant, health and lifestyle, and travel, though. The team stated that their focus would be on building the largest local market, which we assume to be in the form of marketplace.
Back in its glory days, which was during 2011-2012, Groupon Indonesia was the most prominent daily deals provider in Indonesia. Unfortunately, consumers tend to prefer online marketplaces within the past year, as it is regarded to be more secure and well-established.
We're not sure about the issues faced by this shopping deals segment, but the forementioned shutting down indicates that both merchants and consumers support this business model no more.
Below is the confirmation e-mail given by Groupon Indonesia following our inquiry:
Thanks again for your confirmation. Regarding the information, it is true, so from now on the promo that we (Groupon Indonesia) will display on the website http://groupon.co.id/ in the form of vouchers or travel. If there is anything else we can help with, please contact us again.Thus we convey, we thank you for your attention.Best regards,Groupon Indonesia Customer Care
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