GoToMalls Cooperate with PayPro

Established in July 2016, a directory platform for promotions, discounts and merchandise sales GoToMalls claims to have collaborated with more than 400 malls in various regions in Indonesia, including more than 6000 stores or stores o goods seller. This is also considered to be a growth factor in the number of service visits template the online. In its first year it has recorded more than five million daily visitors.

In addition to its effectiveness in product distribution and promotion – because it reaches a wider market share – there is a model template This online shop is also considered to be very profitable for outlets. The reason is that apart from still being able to make direct sales in stores, they can encourage more sales through online channels through a series of promotional information and discounts. Moreover, the payment system is also integrated with various electronic wallet services, one of which is a new partnership, namely with e-wallet PayPro from Indosat Ooredoo.

GoToMalls CEO Bruno Zysman explained, in the first phase of the collaboration between GoToMalls.com and PayPro, apart from focusing on the buying and selling system, he also wanted to find a model that fits the needs of the market share, both online and offline. Several approaches in the initial phase were taken, one of which was by providing discount promotions for buyers who used the electronic wallet.

This collaboration can also be seen as a "safe step" chosen by GoToMalls, because if it develops a system e-wallet themselves, then they are obliged to obtain a license from BI. Meanwhile, getting the license is not easy, other players such as Tokopedia or Shopee have the e-wallet himself had to freeze the transaction – because he had circulated more than 1 billion rupiah there, as the initial limit for the need for a license e-money from BI.

In addition to presenting the payment feature via e-wallet, to increase shop customers and merchant, GoToMalls also presents rating and review features. That way it is very possible for management template and retailbrand able to understand customer needs and customer desires.

"Through these features, it is hoped that the target of visitors in 2017 can increase to reach 10 million who enter the site template to shop according to their needs. Therefore, our business target must be to increase merchants to attract visitors' attention," said Bruno.

The presence of this feature is considered appropriate to help shopping centers communicate in a digital way. It is planned that in the future GoToMall can trigger other features to become partners merchant, adding integrated payment partners and online transportation services to facilitate delivery orders to your destination template.