Gopher Indonesia and IdeoWorks Synergize to Stimulate Indonesian SME Digital Business

On Monday (12/5), digital marketing company Indonesian Gopher hold events half day. At the event which was held in Senayan, South Jakarta, Gopher Indonesia revealed the growth of the digital advertising business from Indonesian Small and Medium Enterprises (SMEs) as well as its business synergy with IdeoWorks that are investors biggest and newest.

Asked as submachine gun Google AdWords Premium for the SME industry since 2012 by Google Indonesia, Gopher invites the importance of SMEs in digital business combined with the ability Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in spurring online business traction. Gopher, which has three products on offer, namely Google AdWords, Google Display Network, and the latest YouTube Video Ads, said that currently Gopher Indonesia has succeeded in helping many Indonesian SMEs in spurring online business.

Presented by Andi S. Boediman as Chairman Gopher Indonesia, he said, Gopher Indonesia has served more than 1.000 SME clients. According to him, this is in line with transaction growth E-commerce in Indonesia which is predicted to increase quite drastically in the coming years. “In 2017, it is predicted that the total transaction value E-commerce in Indonesia will reach around US$ 4 billion,” said Andi.

In the local startup industry, Gopher Indonesia is also known to have partnered with several startup players E-commerce, one of which is with Saqina who is a player E-commerce Muslim fashion. M. Rosihan as Founder and CEO Saqina said, he admitted that Saqina currently has sufficient "stock" in the midst of industry competition E-commerce Indonesia is getting tighter by taking advantage of the services offered by Gopher Indonesia.

"Competition E-commerce in Indonesia is getting tighter, this makes the adoption of Google Ads dominated by players E-commerce larger ones, most of which come from foreigners. Therefore, we SMEs feel obliged to have a special strategy to provide such competitiveness, one of which is by utilizing Gopher Indonesia," said M. Rosihan on the sidelines of the event. half day Indonesian Gopher.

Seeing this increasingly dynamic growth and conditions, IdeoWorks, led by Andi S. Boediman, was moved to invest in the advertising agency from New Zealand. Andi told us that his party wants to do a much better business synergy in the future by cooperating with Gopher Indonesia, which he considers to have high capability in the growth of the digital SME industry in Indonesia.

"We see a good business synergy between IdeoWorks and Gopher Indonesia, we both have the same business target and I think it will be very good for the development of the SME industry in Indonesia," Andi told DailySocial.

Andi also added, IdeoWorks also bring in service E-commerce Shopify platform to Indonesia in 2013 they were able to synergize with Gopher Indonesia. He said Shopify and Gopher Indonesia could also collaborate to increase the growth of the SME industry in Indonesia.

“Although Shopify and Gopher Indonesia work in separate teams, they can have mutually beneficial business synergies. The two of them entered into the realm small-medium enterprise and in this case Shopify customers can certainly accelerate business onlinethat is offered by Gopher Indonesia,” he added.

Since its launch in 2013, Shopify's movement has tended to be slow. Andi revealed to us, currently Shopify is “only new” to have 100 paying clients over a period of one year since its first launch. This achievement is certainly far from satisfying given the current vibrant Indonesian e-commerce industry. Even though it was not conveyed directly, through its synergy with Gopher Indonesia, it is not wrong if IdeoWorks might be trying to advance Shopify in the future. We look forward to further developments.

[photo: Doc. DailySocial]