Google Trends report: Increasing Search Counts How to Recycle and How to Shop Sustainable

Data Google Trends During the months of September 2020 to September 2022, there have been a number of changes in the lifestyle of the Indonesian people during the pandemic. This condition has affected people's habits and encouraged them to start thinking about a healthier and more sustainable lifestyle.

Tracing recycling and definition of the greenhouse effect

Recycling problem turned out to be one of the topics that many Indonesian people searched for through the Google search engine. It is recorded that 2 out of 5 provinces that have a high interest in tracking recycling are in Java. East Java as the province with the highest interest, followed by the Special Region of Yogyakarta. Other provinces showing high interest are Bali, East Kalimantan and the Riau Archipelago.

Indonesian people are also increasingly concerned about its importance continuity. It is evident from searches related to "charity organizations and "recycling" that recorded the highest frequency in 2022. Google Trends also notes that, over the past two years, content about sustainability that is searched by Indonesians has grown to be very varied, ranging from how to shop sustainably to how to tea plants can resist erosion.

Regarding online and offline shopping activities, Google Trends also recorded a fairly high number of searches related to keywords charity shop or charity and recycling organizations which has increased to its highest point in 2022. Clothing, packaging, home furnishings, skin care products, and shoes occupy the top five sustainable products that are most sought after by Indonesians.

Meanwhile, many definitions related to climate change have been explored, including: the definition of hydroponics, the greenhouse effect, weather, seasonal crops, to the definition of pollution according to Law number 32 of 2009 concerning the environment. The search also revealed that old computers, scrap paper, metal cans, old books, and soccer balls are often items that Indonesians want to know about the recycling process.

Not only goods, even food is a frequently searched keyword, especially vegetarian recipes such as fried rice, burgers, banana bread, pizza and pasta.

Google.org grant to Edufarmers and the World Food Program

Aimed at supporting research and raising awareness on how to increase production yields in the agricultural sector, as well as teaching business and soft-skills to aspiring agricultural leaders, Google.org announced a grant of US$724.490 to the Edu Farmers International Foundation.

Edufarmers will use Google.org funding to work with farmers to adopt innovative practices and technologies to maximize yields, in close coordination with the Ministries of Education, Culture, Research and Technology and the Ministries of Agriculture.

"Through this grant, Edufarmers will strive to improve food security in Indonesia through R&D to increase agricultural productivity, development of training modules and videos on agricultural technical skills and soft skills, training and development programs for farmers and youth, as well as agri-innovation conferences to support regeneration of farmers to youth and accelerating the use of agricultural technology," said COO Edufarmers Amri Ilmma.

Google.org is also providing a US$500.000 grant to the World Food Program USA to support the efforts of the United Nations World Food Program (WFP) in Indonesia. WFP reduces the impact of climate change on food security in Indonesia by providing support to governments and communities to better respond to extreme weather events and climate-related constraints.

WFP reduces the impact of climate change on food security in Indonesia by providing support to governments and communities to better respond to extreme weather events and climate-related constraints. Using innovative methodologies and new data sets to improve predictability, WFP and the Government are working on PRISM (Platform for Real-Time Impact Situation Monitoring). PRISM uses satellite imagery and other sensors to provide governments and the humanitarian sector with climate information quickly for action.

"We hope this initiative can strengthen the resilience of agricultural ecosystems in Indonesia and we can't wait to see the role of technology in creating a more sustainable food system," said Google Indonesia Managing Director Randy Jusuf.