Gojek Strengthen Digital Marketing Business Through GoGAN

Inspired by the success of Amazon Marketing Services (AMS) in becoming a digital campaign management platform, GoGAN (Gojek Ads Network) presents a platform synergizing accurate tools and data to make it easier brand run their program with budget customized. GoGAN is a collaborative initiative between TenMax and Gojek, the mission is to provide more options to brand in carrying out marketing activities.

TenMax has previously worked with Gojek since Q3 2020, then released GoGAN in August 2021 to accommodate needs merchant GoFood and GoMart. This new version is expected to add more insight for businesses in the ecosystem Gojek more broadly. This includes opening up opportunities for advertising agencies to apply for their own accounts to operate GoGAN directly.

"All agencies need to do is enter one primary visual, decide on a campaign budget, and select a target segment. Then our AI can place ads across all of their channels, and then receive reporting." real-time comprehensive," said TenMax Head of Commercial Jeremy Lin.

So they will not only get better marketing performance, but can also save time spent collecting and analyzing marketing metrics.

For companies that have a limited budget, they can carry out activities independently or self service. However, for companies that have a large enough budget, GoGAN provides a team that can help them monitor and manage all marketing campaign activities.

According to the Head of Out-App Ads Gojek Lydia Setiawan, the GoGAN portal is currently accessible to marketers and agencies, enabling them to create their own accounts to run promotional campaigns and place advertisements. This solution can eliminate some of the friction during advertising and make it easier for Marketers to run campaigns in a variety of different media.

Previously GoGAN has been used Gojek to drive marketing activities in the app GoMart. The marketing campaign appears banner GoMart homepage, offering premium visibility to advertisers. Banner this will help attract attention as well as increase users' buying interest.

going forward, Gojek targets GoGAN to become a solution provider platform for various advertising needs, both for planning, measuring, and optimizing digital marketing efforts for consumers brands--- including outside consumer applications Gojek.

"We will also continue to include more media in GoGAN. Thus, brand and marketer in Indonesia can have more choices to determine the best strategy and platform that suits their goals, and expand advertising to the targeted audience segmentation," said Lydia.

In addition to having the option to market marketing activities through Facebook, Instagram, and Google, through GoGAN, it is hoped that in the near future other options such as TikTok to Digital out-of-home (DOOH) will be added to the platform.

Initiative adtech di Gojek

This is not the first time Gojek growing its advertising business. Previously they had introduced the service influence marketingworking with Allstars, aimed at MSMEs in their network in order to be able to do marketing efficiently. Through this platform, business people can choose and find an influencer which has a positive impact on business. There are analytics that brands can monitor to learn directly from target achievement to performance engagement per post.

Other than that, Gojek has also collaborated with The Trade Desk to provide programmatic ads services. One of the focuses is also to optimize marketing services online-to-offline. How it works, Gojek will measure the impact of online advertising using actual in-store transactions. Then associate online and offline transactions in the application Gojek with the advertising solutions provided by The Trade Desk.

This initiative is presented to optimize the channels that are owned Gojek, both in consumer and business applications. Especially now, after the merger with Tokopedia, the solution adtech presented has the potential to accommodate wider needs.

TenMax expansion steps

Aims to be able to present technology effectively end-to-end for marketing campaigns, TenMax company adtech based in Taiwan formalize their presence in Indonesia by cooperating with Gojek.

To DailySocial.id, Managing Director of TrenMax Brian Yang said, through GoGAN, it is hoped that it will make it easier brand marketers to conduct marketing campaigns on various channels effectively and efficiently. Tenmax is part of the funP Group (BVI). The company is supported by venture capitalists from China such as CDIB (China Development Investment Bank) Capital Group.

"After launching in Southeast Asian countries such as Malaysia and Vietnam, we want to expand the market to Indonesia. Through collaboration with Gojek, is expected to strengthen our presence in Indonesia, serving companies that want to carry out marketing campaign activities efficiently," said Brian.

Currently, TenMax has established strategic partnerships with several media such as Kompas, Antara, and the Metrodata company.