Gojek Logistics Strengthen Support for MSMEs with "Hyperlocal On-Demand" Solutions

The pandemic has resulted in many consumers limiting their mobility to buy goods to meet their daily needs. Therefore, they are increasingly turning to solutions on-demand which can help meet those needs instantly. Seeing this momentum, the logistics industry continues to strive to create models bisnis hyperlocal on-demand agile so that consumer needs can be met.

One of the players who are trying to explore this market is the logistics line from Gojek. From the data submitted, the logistics unit Gojek recorded a growth rate of 25% during the 2020 period. This was also supported, in part, by the rapid growth of MSMEs and the retail segment for logistics e-commerce.

Focus on hyperlocal on-demand

Gojek start logistics initiative in 2015 by launching GoSend Instant and GoBox for bulk shipments. Then began to explore the B2B segment by launching GoKilat as an integrated API system for partners E-commerce. Currently, the company is strengthening its commitment to support MSMEs in logistics services. GoSend Intercity is collaborating with Paxel and GoSend Portal to make it easier for users to send goods in large quantities.

Head of Business Logistics Gojek Steven Halim said, "Our focus is to provide comprehensive solutions for shipping needs hyperlocal on-demand, by prioritizing delivery first and last mile through GoSend [..] This step is in line with the spirit of collaboration with GoSend as an aggregator and link in the logistics chain with other logistics players to jointly build the logistics industry in the country."

Strengthen collaboration

Logistics is one of the industries that will always make a positive contribution to Indonesia. Based on information from the Indonesian Logistics Association (ALI), during the pandemic, the logistics sector did experience challenges with large-scale social restrictions. However, citing BPS data, logistics growth in 2020 was corrected by 16%, with the logistics sector E-commerce which experienced very rapid growth with a growth of 18,1%.

He said that the key to future growth in the logistics sector is to strengthen digitalization. Currently, the challenge for digitizing the logistics industry in Indonesia is a process that still relies on manual recording, non-standardized data, and is not connected. Therefore, collaboration is very important and logistics players need to work hand in hand in reforming the structure and carrying out integration. Such a move could help improve Indonesia's logistics performance, through efficiency and automation.

"We hope that the digitalization of logistics can certainly reduce costs that have been quite high so far, so that with a more affordable price we can further expand our reach," said Steve to DailySocial.

Previous, Gojek has also announced a collaboration with Garuda Indonesia for an intercity logistics platform and set up j with JD.ID together with J-Express (JX) logistics services.

Future goals

With many people turning to SMEs via online as well as the rapid development of the sector E-commerce, then it also increases the logistics contribution of the B2C and C2C segments. Growing industry E-commerce in a country, will also have an impact on business growth logistic in that country.

To support the growth rate E-commerce Indonesia, his party also conveyed their mission to strengthen cooperation and collaboration with platform providers in order to optimize their logistics services. To date, the company has collaborated with Tokopedia, Shopee, Bukalapak, and JD.ID.

The company is also preparing a variety of new innovations to support comprehensive delivery services, such as adding a logistics fleet (4w) and expanding the coverage area of ​​GoBox and GoSend Sameday this year.

In addition, GoSend continues to ensure and improve the quality of delivery that is more convenient and secure, users can enjoy 24/7 service, door-to-door, protected by insurance for the risk of damaged/lost goods, and equipped with features live tracking to find out the position of the driver-partner who brought the package.

"In general, of course, the innovations that we launch are always focused on the logistics needs of the community. We continue to develop convenience, speed, and security which are often logistical challenges in all of our services," concluded Steven.

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