GoPay Launches GoInvestasi, Invest in Gold Instruments with Automatic Balance

Investments continued to grow even when the pandemic hit the country. Interestingly, the majority new novice investor dominated by millennial generation. In line with this trend, GoPay launched a new GoInvestation feature that allows users to invest automatically from their balance GoPay.

In collaboration with Pluang, GoInvestasi is a new alternative for investors who want to easily expand their portfolio to precious metal instruments, gold. Through this feature, investors can set the amount of gold purchases automatically both weekly and monthly through GoPay balance deductions.

“Dense activities are no longer an obstacle to regular investments. With the autoinvest feature, it is easier and more convenient for investors to invest in gold without the need to constantly monitor their smartphones. Investors also have the flexibility to set and terminate this feature at any time,” explained Fibriyani Elastria, Head of Marketing, GoPay.

GoInvestasi can now be found in the application GoJek, where the user simply opens the application and then clicks on the GoInvestation menu. Then select Auto-Invest Gold and choose the method of automatically cutting GoPay balance.

At this stage, investors can choose to cut their GoPay balance based on the number of grams of gold or a certain nominal amount of rupiah with a minimum purchase of 0,01 grams of gold or the equivalent of IDR 9.000 at the current gold price.

Furthermore, investors can choose a schedule for cutting balances on a weekly or monthly basis. Investors will not be charged any fees while transacting using the autoinvest feature at GoInvest. This autoinvest feature is a development of the GoInvest menu, a collaboration between Gojek and Pluang in supporting financial inclusion by providing financial services that can be easily accessed by all levels of society.

This collaboration received a warm welcome from the public, as evidenced by the increase in transactions at GoInvestasi which shot up sharply during 2020. This also had an impact on the growth in the number of Pluang application users, which in 2020 increased by 20 times compared to the previous year.

Investors can take part in the “4 Weeks Challenge #InvestasiEmas” which takes place from April 12 - May 12, 2021, with a minimum purchase of 0,05 grams per week. Investors only need to share their investment stories on Instagram Stories and tag the account @pluang_id. Five lucky people who won this competition had the opportunity to get a total prize of 5 grams of gold.