"Digital Voucher" Becomes Gilkor's Innovation to Support Customer Loyalty Program

To continue to pamper their retail consumers, Gilkor innovates by presenting a Digital Voucher system. This system will be in one integrated dashboard and is expected to facilitate the use and management of vouchers.

As stated by CEO Gilkor Sinartrus Sosrodjojo, previously customer loyalty programs were issued in the form of physical vouchers or coupons that must be purchased.redeem through several processes. Now the Digital Voucher system will help simplify the process, both for consumers and retail managers.

"Consumers no longer need to carry physical cards loyalty programmeretail that they have and come to customer service because customers can easily convert points into vouchers through the mobile app developed by Gilkor. The transaction process at the tenant is not too hot because consumers only need to do the mechanism scan barcodes. As for retail, this solution is intended to assist mall management in increasing customer loyalty and the number of visitors by monitoring what customers want and how to interact appropriately, based on customer data," explained Sinartus.

The Digital Voucher System will integrated with the ELYS (Engagement & Loyalty Solutions) system, a system that is able to capture member spending data with features point collection & redeem. The system can be integrated to generate graphs and reports for management analysis purposes.

In terms of the mall, in addition to saving costs in terms of printing costs and labor costs, the Digital Voucher system also helps malls to target users more easily. Including making it easy to do tracking and analysis.

Since May 2018, the Digital Voucher system from Gilkor has been implemented at one of the retail developers, Agung Sedayu Retail Indonesia. The Digital Voucher system from Gilkor is arguably one of Gilkor's commitments to increase mall and retail productivity.

"As a technology company, we always listen to the aspirations and needs of our partners so that we always innovate to be able to provide the best. We hope that with the presence of this Digital Voucher [system], we can help retail entrepreneurs to increase customer loyalty by providing a shopping experience the best for consumers," added Sinartus.