GetCraft Introduces Marketplace for Creative Content

As people are getting used to shopping on e-commerce services, the e-commerce system online carts adopted to make it easier for consumers, both individuals and corporations, to "shop" a wide variety of things, including creative content. GetCraft saw this trend and today officially launched the Marketplace platform to bridge discoverability creative industries in Southeast Asia. Marketplace services are available in Indonesia, Malaysia, Philippines and Singapore.

Indonesia-based GetCraft currently has organized more than 4000 content creators and publishers and has worked with more than 250 brands. In total in the last three years they claim a total project value of $10 million.

Presence Marketplace is expected to be a bridge between the two parties to get to know each other and unlock business potential. Here we find different types of content creators, including those based on video (YouTube), photos (Instagram), and sites (media or blogs).

"Despite the fact that brands and agencies are now targeting over 50% of the world's population through online advertising, when it comes to finding and hiring high-quality creators, nothing has changed. This is what we hope to change, when what previously took 2- 3 weeks can be done in 2-3 hours!" said GetCraft Co-Founder and Group CEO Patrick Searle.

Using this Marketplace platform, brands can clearly see who the content creators are looking for, the rates set, and what can be promised based on the desired category.

"A great feature of our Marketplace is that it gives marketers an estimated cost or potential audience based on the content creator or sponsored content partner they choose. Our clients can use this capability to plan their content marketing campaigns."

GetCraft was founded by Patrick and Anthony Reza Prasetya. Reza is now CEO of GetCraft for Indonesia. GetCraft has secured seed funding from 500 Startups and Convergence Ventures and plans to raise a Series A fund in 2019 to help them go global.

Southeast Asia digital advertising market

According to eMarketer data, quoted from MumbrellaIn 2018, it is estimated that global advertising spending in the online sector will reach 48,8%, before crossing the 50% limit next year. Interestingly, there is still a lot of potential for digital advertising in Southeast Asia, because the realization is still below 30% in many countries. Even in Indonesia, the figure has not yet penetrated 20%.

So far Google and Facebook dominate this market and they have provided a clear picture, in terms of cost and expected audience reach, making it easier for brands to create marketing strategies. This is what GetCraft is trying to push with its Marketplace.

"By helping creators and marketers understand the value of content [through the Marketplace], we hope to drive the 'Cambrian explosion' in the creative industry," said Patrick.