Get to know NataProperty, Winner of Top 100 Qualifier Echelon Indonesia 2016

The site that brings together property developers, marketing agents, and potential buyers of NataProperty, was chosen as the first winner in the Top 100 Qualifier Echelon Indonesia and will compete with other startups at the Echelon Asia Summit in June 2016.

The service founded by COO Sandra Vandhi, CEO Benny Saputro and CMO Happy Murdianto, offers smart selling tool for property agents and is property management system developed by Nata Solusindo since 2015.

Site NataPoperty can be accessed for free by property developers and sales agents. The presence of NataProperty tries to answer the difficulties of the agents and developer related to the limited availability of information from developers to agents, such as unit availability or prices and payment illustrations.

“The background is more or less we see difficulties developers in implementing property management system which are expensive and also their difficulty in managing their sales agents, especially for developer lower middle or developer new," said Sandra.

So what makes NataProperty different from other property sites? As Sandra emphasized, NataProperty specifically targets users from companies that are new to the property world and still need guidance on SOPs that need to be implemented related to property sales.

"We totally different because we are not a property listing, however property commerce marketplace, where real stock data is in our system,” Sandra said.

By putting forward a system that is estimated to be worth IDR 2 to 3 billion, NataProperty claims that it currently has around 20.000 agents spread across Jabodetabek and has signed MOUs with 10 developers. In terms of monetization, every unit sold at NataProperty will be charged to developer by 0,25 to 0,5%.

NataProperty plans to launch its Android app next May and its big dream is to have an IPO in 2020.

Compete in the Echelon Asia Summit 2016

NataProperty is an Indonesian startup that is considered to have considerable potential to develop as an Indonesian startup, and will later compete regionally with other startups at the 2016 Echelon Asia Summit. Regarding the competition, NataProperty confirmed its readiness.

"We believe we can win because this concept is very important fresh and the only one in Indonesia, maybe even in Asia. We have passion and a strong background in the property and IT fields, the majority of our Founders are experienced in the property and IT fields," Sandra concluded.