GDILab Launches SocialMeters Social Media Analytics Platform

On Wednesday (17/5), GDILab announced the launch of its newest product, SocialMeter, a social media analytics platform intended for SMEs and influencers/buzzers in order to increase sales, reach, exposure, engagement, as well as popularity.

There are two types of services provided by SocialMeter, namely SocialMeter for Small Business and SocialMeter for Influencers.

In terms of business model, SocialMeter monitor, analyze, and provide direction to entrepreneurs so that their social media accounts can reach consumers optimally. Only three social media accounts can be monitored, namely Twitter, Instagram, and Facebook.

Founder and CEO GDILab Billy Boen explained that based on the results of the IBM report, as many as 84% ​​of young people buy goods due to the influence of online media and social media. From that it can be concluded, creating social media accounts is free so it would be a shame if entrepreneurs did not take full advantage of them.

"Hopefully SocialMeter can help even micro businesses, segments where no agency wants to pay attention to their business. We want to help them how to use social media and how to sell it. an influencer could be more famous, so the owner brand bad endorse their services," said Billy when found DailySocial.

He continued that the strategies that need to be applied by each social media account will vary depending on the algorithm applied. For Instagram and Facebook, the algorithm applied is top of the line based on the user's liked content, previously commented status, or tagged photos like.

As for Twitter, the algorithm applied is still based on the latest tweets that occupy the top positions.

"Each social media contains different monitoring results and directions because they pay attention to the algorithm determined by each platform. For example, for Twitter, so that engagementthe user's height needs tweet 20-40 times a day."

Interested entrepreneurs only need to register by entering three business social media accounts and payment. After that, GDILab will regularly send emails every week depending on the subscription period.

The contents of the email include the results of monitoring, analysis, and suggestions/strategies that should be carried out in easy-to-digest language. The goal is that the three accounts can be maximized reach, exposure, engagement, and sales increased over time.

So far, GDILab has collaborated with several strategic partners for SocialMeter, including Young On Top and Infia Group.

"This solution is the answer for both entrepreneurs and an influencer who use social media for business, promotion, and marketing. This product provides a summary of information about data and activities on social media, as well as suggestions and what needs to be done," concluded Infia Group Co-Founder Andrey Noelfry.