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GDILab Releases SaaS Product “UMKMLab” and Updates Social Media Features “SocialConnext”

UMKMLab targets business actors who sell on Facebook Shop and Instagram Shop

GDILab, subsidiary Young on Top which is engaged in digital analytics, announced a SaaS product to help businesses market their products on the social media platform “UMKMLab,” and updated the appearance and features of the social media application “SocialConnext.”

Executive Assistant of CEO YoT Chelen explained, MSMELab released to help business people who use social media platforms such as the Facebook Shop and Instagram Shop to sell. So far, every transaction that occurs through the two platforms is still very manual because it uses WhatsApp.

This condition makes many business actors lose leads for various reasons, such as taking long to reply, untidy inventory processes, and many more. So that they can still sell on the Facebook Shop and Instagram Shop, the transaction process must be done automatically. For that we need a site that can be directly integrated with the two.

"UMKMLab is here as a website provider that can be directly integrated with Facebook and Instagram Shop so that the transaction process can be done more automatically," said Chelen when contacted. DailySocial.

UMKMLab has various features, including choosing a domain and professional website design, automatically integrating with shipping and payment services, being able to access sales statistics at any time, printing order labels & invoices, and order email notifications for every transaction. Each of these features is provided by GDILab the result of collaboration with various third parties that have been curated to suit the needs of MSMEs.

This difference makes MSMELab more competitive in the industry. In terms of the subscription price listed on the website, it starts from IDR 228 thousand per month. The business segment that can use MSMELab is actually very broad, but Chelen admits that he is currently focusing on targeting business actors engaged in fashion, F&B, and local crafts.

"Hopefully Young on Top and GDILab through this UMKMLab can help SMEs to be able to go digital which in turn can increase their turnover through the Facebook Shop and Instagram Shop.”

SocialConnext Update

Meanwhile, GDILab also previously pioneered social media applications SocialConnext since 2018 to coincide with the Young on Top National Conference. On its way to the latest version, SocialConnext Partnership Iis Dayanti said the platform has experienced many improvements in terms of UI/UX and application performance. In terms of the number of downloads, it has now reached 5000 downloads with 933 active users. These users are in the age range of 18-25 years.

SocialConnext / YoT app view

SocialConnext takes a different approach compared to similar applications, namely the development of a youth community. From this vision, SocialConnext presents features that are designed and developed that are relevant for the younger generation in developing creativity, soft skilland hard skills, such as Articles, Podcasts, Trivia, Community, Chat, and Ask Mentors.

More Coverage:

The superior features of SocialConnext are Community which allows users to connect with other communities throughout Indonesia and Ask Mentor which gives users the opportunity to ask experienced mentors in their field. There are various topics that can be asked, ranging from technology, investment, self development, career, and more.

Iis said there are 15 mentors who have joined. They are Billy Boen (CEO and Founder YoT), Richie Wirjan (VP Investment at Kejora SBI Orbit), Gunawan Susanto (Country Manager AWS Indonesia), Maya Arvini (CCO and COO Qlue), Nendra Rengganis (CEO Hipwee) and many more. .

SocialConnext's challenge is to attract more users who are not only limited to downloading the application, but also being able to take advantage of the features for community development. “SocialConnext Opportunity is a one stop solution platform application for communities, they can commits, connect, even monetizing their activities for profit,” concluded Iis.

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