1. Startups

Gayo Capital Announces Two New Portfolios, Alatté Beauty and PasarMIKRO

Both get investments in the range of $100 thousand to $1 million

A venture company under the auspices of Ideosource, Gayo Capital, officially announced early stage funding for its two newest portfolios, namely Alatté Beauty and PasarMIKRO. Gayo Capital was reluctant to mention the exact investment value they received. However, Alatté Beauty is said to have pocketed investments in the $100-$500 thousand range, while PasarMIKRO is in the $500 thousand-$1 million range.

Gayo Capital Co-founder & Managing Partner Ishara Yusdian said the two portfolios were in line with the company's vision to provide “impact investing" They have also prepared The roadmap business to drive the growth of both businesses going forward.

"We are impact investors. So at first we incubate first, give it mentoring and pre-seed rounds before the product launches. Once it's launched, we enter as investors for seed round," said Ishara in an interview with DailySocial.

Thus, Gayo Capital now has nine portfolios, including in the agricultural segment (Lampung Cocoa Farmers, Inacom, Tunas Farm, PasarMIKRO, AGRetail & AGLogistics), waste management (WLabku, DAUR), and lifestyle (Alatté Beauty and Foom).

Alatté Beauty Pengembangan Development

Throughout 2020, Gayo Capital saw a trend of increasing sales of beauty products during the pandemic. From here, his party began to conduct various researches in Q2 2020 and found that the average brand local cosmetics are still using the retail business model. To invest in this sector, Ishara said he wanted to find a business model that could have a broad impact.

According to him, Alatté met the criteria that Gayo Capital was looking for. With a business model based on resellers, he believes Alatté can have a broad impact, especially for MSMEs in Indonesia. Different from most brand retail cosmetics that are considered to require large capital to become reseller. In fact, there is no assistance on how to sell, engagement, and the transformation to digital selling.

“After our exploration, we found Alatté has a different model from other brands, namely partnership with individuals and SMEs. Think about resellers, such as [model] Oriflame. So all prepared by Alatté, reseller will make sales and they will receive coaching, starting from frameworks, marketing, to go to the market-his. So, indirectly, Alatté is one of the efforts to increase the contribution of GDP from MSMEs," he explained.

According to Ishara, Alatté currently has organic growth. For this reason, Alatté's focus in 2021 is to fully increase sales through digital platforms, such as Tokopedia and Shopee. In 2022, Alatté will enter offline store, such as Watson, Sephora, Sociolla, and Metro.

Then in the following year, then Alatté will enter into innovation development. One of use case what is being prepared is development face recognition to give virtual experience for buyers of Alatté cosmetic products.

"Now again trial. But, we'll be able to launch it if we have a significant number that we can get. So now it depends on reseller in the area. equity value Alatté is different than brand other. Sales forecasts it looks close now. It's like waking up equity value, we even want to make Alatté the first local cosmetic brand to have an IPO,” he explained.

Farmer financing facilities

Continuing to PasarMIKRO, this platform is prepared to be able to synergize with the portfolio Existing in agriculture, namely Lampung Cocoa Farmers (PKL) and Inacom. Ishara revealed, currently PasarMIKRO has provided financing facilities to more than 50 farmers. This year, his party targets to provide access to finance to 200 farmers in Indonesia.

As is known, PasarMIKRO provides financing facilities for upstream farmers by risk profiling according to POJK. Ishara assesses that farmers and ranchers in the area have the ability to supply their crops to large retailers, such as Carrefour and Giant. However, this is considered difficult without the help of middlemen.

“PasarMIKRO has a business model like Investree's P2P players, only this is channeled to captive market, namely farmers and ranchers. PasarMIKRO also provides facilities where farmers can trading yields to agri-food companies, such as Japfa Comfeed,” he added.

Goals in 2021

Throughout this year, Gayo Capital is also preparing a number of other plans. Ishara revealed that his party would work closely with the International Design School (IDS) and the state-owned subsidiary PT INTI to prepare digital-based learning content. According to him, the potential for the pre-employment market is huge, especially after Lebaran.

For your information, IDS is owned by Andi Boediman, who is also a Managing Partner at Ideosource. Gayo Capital will also announce a new portfolio in the third quarter, namely Ocktolife, a platform insurtech based in Singapore.

In addition, the company will also launch three incubation programs this year. First, Start Camp Asia which aims to consolidate and integrate PasarMIKRO with the portfolio Existing. Second, Codiac for AGRetail & AGLogistics integration and collaboration with external parties.

Third, PILAR or programs prepare assistance leadership for its portfolio, which is mostly from the agricultural vertical. “I think we should have standardization for those who are running the company. For now, we are still providing assistance one by one.” he added.

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