Fulfill TKDN, Vivo Invites Startup Cooperation and Builds Factory in Indonesia

In order to continue to be able to market their products to Indonesian consumers, 4G/LTE mobile product developers continue to strive to meet the requirements given by the government through e-commerce TKDN rules. One that is struggling is Vivo.

The mobile phone developer from China admitted that he has now meet 20% of the TKDN portion by building a factory in Indonesia. From the explanation of Vivo Mobile Indonesia Chief Marketing Officer Kenny Chandra, the Vivo factory is located in Cikupa, Tangerang, has a production capacity of 50.000 to 100.000 units for all lines. smartphone.

To increase the percentage of TKDN, Vivo is targeted to meet 30% in January 2017, it will try to play in application innovation. One of the strategic steps to be implemented is to collaborate with local startups. Until now, there has been no specific information about which startups and what kind of startup they want to embrace.

TKDN opens opportunities for domestic developers to collaborate with global players

Not only Vivo, various brand Other 4G/LTE phones are also currently thinking hard to meet the TKDN standards that have been inaugurated. Apple for exampleRecently, it was reported that they are in the negotiation stage to develop an innovation center in Indonesia. Several other mobile phone manufacturers such as ASUS have also prepared.

Although some mobile phone developers finally leave, and the adoption growth had time slowed down, this TKDN rule can actually be seen as an opportunity for local developers. Namely the opportunity to participate in product development, both on the software and hardware side. And the government's vision of TKDN is basically that way.

Indonesia is unquestionable in relation to the consumption of electronic products. However, it is possible that by proving the extraordinary growth of startups, coupled with opportunities for collaboration with global companies, the level of digital innovation in Indonesia will be productive.

Continue to demand local developers to be innovative

Simply put, local applications will get a wider place to develop. 4G/LTE devices have an obligation to make local apps and games a pre-installed app, meaning that it was embedded in the cellphone before the cellphone reached the hands of consumers. However, this is also a challenge for local application developers, to create creations that can match the quality of these products. Moreover there will be market store which accommodates local works. Without quality content, it still won't get good traction, because the final decision really depends on consumer interest.

TKDN from the manufacturing side which implies assembly plants in Indonesia is actually also a government strategy to be able to absorb more workers. However, there is actually a fundamental thing that should not be forgotten, namely how to encourage individuals and local technicians to be able to study the development of the architecture, so that they do not only carry out "labor" activities, but actually produce new experts who learn from the process. is in the factory.