Free Trial: Definition, Benefits, and Tips for Doing It

Before the advent of the freemium strategy, free trial was a strategy that allowed users to try products, especially software, before buying them.

This is because most users don't want to spend money on a product that may not meet their needs.

Either free trial or freemium makes this possible and helps users see if their needs can be met by the product they are trying out.

In this article, we will give you a complete explanation about the free trial. Check out the next review!

Free trial definition

According to Chargebee, a free trial is a consumer acquisition model in which consumers are offered a free product or service for a certain period of time.

The purpose of the free trial itself is to give consumers time to get to know the product or service. Consumers then decide before buying whether the product or service is right for them. In addition, the free trial limits the range of product features for consumers.

In addition, the free trial limits the range of product features for consumers. Thus, consumers can only try some product features.

Free Trial Benefits

• Increasing New Customer Conversion Rates

Consumers can find out the benefits they get by trying products or services for free. In other words, companies can demonstrate better quality of their products/services as a lead magnet to increase lead interest sales.

This benefit makes it easier for businesses to increase the number of lead conversions. Thus, there are more prospects who make purchases.

• Increase Customer Satisfaction

It is undeniable that fulfilling customer satisfaction is one of the company's goals. If consumers are satisfied with the products/services sold by the company, it means that the opportunity to increase sales (sales growth) is getting bigger.

The free trial marketing strategy can make consumers happier because they can find out whether the product/service meets their needs. Because they have the opportunity to try the product before buying it. This allows consumers to ensure their satisfaction with the product.

• Influence Consumer Buyer Decisions

You need to know that consumers go through several stages in the sales funnel before making a buying decision. Guiding consumers to make purchasing decisions requires advice (nurturing) from marketers and business people.

One way is to show the benefits of the product/service. So that potential customers or prospective customers feel more interested and believe in the products/services that you offer. Companies can implement several strategies to demonstrate the superiority of a product.

• Get Customer Feedback for Product Development Process

The final benefit of this free trial strategy is that the company can get customer feedback, which will definitely be very profitable. Especially in product development or in the product development process.

Even though the consumer who completes the feedback may not buy the product/service, their opinion can be very useful insight in the product research process. So you can make improvements and make even better products.

Tips for Conducting a Free Trial

So, how do you apply the free trial strategy correctly?

So, reported by Wrike, here are some tips for a free trial.

• Show consumers the great features of your product that suit their needs and let them try it

• Consider the limitations given to consumers during the free trial period, starting from the time period to the features used

• Pay attention to how long it takes consumers to find your product. This can help you determine the free trial offered

• Provide clear product payment information so consumers know when to pay for your product to continue using it

Here are some things you can learn from the free trial. I hope this helps.