Four Ways to Grow an E-commerce Business Through Social Media

Even though you currently have a large number of online shops or e-commerce services, follower and Likes on every post on social media accounts, it is not enough to create good engagement and relationships long lasting with your followers. There are several good ways to organically keep your followers informed and of course continue to monitor content from your company's social media accounts on a regular basis.

Article The following will explore 4 ways to grow a business through social media.

Choose the right type of social media for business

Nowadays when a variety of social media can be used, it's good for businesses to choose exactly what social media is the most suitable for use. If you look at Instagram and Facebook to Twitter it's too "mainstream" to highlight your business, find other social media. If your business is "niche" Determine exactly the social media you will use, whether it's Tumblr, online communities or more specific ones like Kaskus, OLX to Reddit. Experiment and launch promotional activities by utilizing social media that are most suitable for business.

Find your customer conversations on social media

Nowadays, there are many social media that offer options for brands to find various customer conversations related to your business. Is it by utilizing hashtags, comments and keywords or Keyword. Take advantage of these features and facilitate direct communication by accommodating feedback and reply to all comments related to your business from consumers. Likewise, consumers who are happy with your business, convey their appreciation and appreciation with comments and also convey some bonuses or invitations to continue to use your product or service.

Don't forget to also approach with an influencer and brand ambassador which is relevant.

Take advantage of the enthusiasm of customers

If you currently have quite a number of loyal customers, take advantage of this moment by giving bonuses or discounts to them through social media accounts. This method is considered more efficient than using paid advertising To recruit new customers, capitalizing on the enthusiasm of already loyal customers can help grow your business.

Create interesting content for a specific theme

Special days such as the new year, holidays and other religious celebrations can be used as important moments to launch promotional activities. To give a personal touch, display photos together with your employees as promotional content, so your customers will be closer to your brand. Tailor promotional activities to target customers, do this so that relevant customers can receive well the promotional content that your business does, rather than sending it randomly to your customers.