Four Ways to Get Valid Testimonials from Consumers

Customer testimonials and getting online reviews are an important part of getting new leads. Because these two things have a strong influence on the success of your startup business. Ask for testimonials from your loyal clients or customers before launching a new product or service.

Because in reality, potential customers or clients do the same thing before they buy your product or work with you. According to Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations.

Plus, according to research by Social Media Today, the quantity of reviews can increase consumer confidence by up to 70%. Based on a satisfaction level scale from 1 to 10, the ideal number you should get is at least 6.

Article This will further discuss the important things to keep in mind in helping you score more quality reviews and testimonials for your business. Here's a summary:

1. Ask the client directly and do it follow up

The easiest way to get more customers and reviews from clients is to ask them directly. If you don't ask for feedback, many customers won't remember to do it because they have other things to do. Ask for their feedback in a timely manner, for example through an email survey.

Or if you're trying to increase the number of reviews, feel free to email or call directly. This will make it easier for people to open up and be honest.

Clearly show consumers where they can leave their reviews online by providing a website URL or from a social media account.

If someone responds and is interested in leaving a review, but fails to complete it. We recommend sending a reminder email. Design it with an easy and fast interface to submit a short review in just three sentences.

2. Show you value every review

First, tell your customers how valuable their reviews are for improving your business. Explain how it can help the business, just by taking a few seconds. Make the process easy for them when they want to leave a review.

Then, consider giving them incentives such as discounts on purchases for leaving honest reviews. After that, you express your gratitude. If the review that comes in is in the form of negative criticism, immediately fix it quickly.

3. Don't be afraid to receive bad reviews

You can't always please all the customers all the time. Don't let fear overwhelm you when you get a bad review, even if from the outside it can be imagined as a disaster. It is understandable that you are always trying to avoid it.

Not all of those negative reviews have a bad look, even some of them you can predict. A ton of positive reviews can seem suspicious because everyone has their strengths and weaknesses.

When you receive a bad review, deal with it quickly and try to resolve the issue. Use this constructive criticism to improve your product or service. Don't speak harsh words to them.

4. Focus on gathering consumers

It is important to spend time with customers through social media channels. Because the channel is a favorite place for your consumers or supporters to shout their opinion about your company. So encourage them to post online reviews during conversations with them.

Social media engagement can be as simple as talking to consumers in the comments by asking what problems they are having. Creating strong customer relationships doesn't have to take up all of your time or eat up your business' marketing budget.