foodpanda Indonesia Officially Closes Service

had time offered for sale worth less than $1 million and apparently not working, foodpanda Indonesia has finally officially closed its service. foodpanda announced today, October 3, 2016 at 22.00:XNUMX, is the last day they will receive service. All cooperation agreements that have been made with its business partners will be terminated immediately.

According to the closing notification signed directly by the Managing Director of foodpanda Indonesia Victor Delannoy, the closure of the service will take the form of closing the site and mobile application, terminating cooperation with all restaurant partners, and terminating agreements with all marketing partners.

foodpanda Indonesia itself was founded in 2012 and was successful before the entry of a new generation of services on-demand which is now dominated by Go-Jek and Grab. foodpanda is now powerless against a transportation fleet of tens, even hundreds of thousands, and is able to aggressively reach out to far more partners.

foodpanda itself, backed by Rocket Internet, is turning its attention to the Eastern European and Middle Eastern markets that provide the company traction and profits. Previously they had also closed services in Vietnam last year.

Can't survive

https://twitter.com/dailysocial/status/782379193732444160

A small survey conducted by DailySocial just yesterday shows the inability of the first generation of dedicated delivery services, such as foodpanda and Klik-eat, to face the brunt of the service. on-demand.

foodpanda which is specially designed for partners only and serves short distance delivery, to maintain quality, cannot compete against fleets that are armed with ordinary plastic bags and do not use special storage boxes during the trip.

We had time discuss on how understanding local businesses helps Go-Food (and GrabFood) is forming a food delivery market in Indonesia and foodpanda is late in anticipating it.

Closing foodpanda will not have much effect on the industry. The vacancy will quickly be replaced by the market leader. Its early competitor, Klik-eat is still holding out, although the app hasn't been updated since late 2014.

Thank you foodpanda for paving the way for the presence of food delivery services that have become part of the culture of the people of big cities in Indonesia today.